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Learn from Facebook: Mobile Driven Creative & Data Driven Insights
November 21 @ 6:00 pm - 8:00 pm
The opportunity is right in front of us to use data as a creative muse to fuel creative effectiveness. But without the proper framework to look at data, it’s impossible to know where to begin.
At our November event, Amanda Kosakowski from Facebook, Inc – the world’s largest social media platform – will cover ways in which we can we can look at the relationship between data, insights and creative through a new light to drive outcomes and results.
With mobile as the dominant device in our lives, we spend an average of 3 hours per day on our phones and check our devices up to 80x per day and nearly 2 in 5 online purchases being completed on mobile.
Facebook found that on average the fastest growing advertisers create 11x more creative assets (45 v/s 4), and this contributed to up to 3x more revenue growth!
With all of the new ways for people to create, share and consume mobile content, businesses and advertisers have more opportunities than ever to connect with their audiences through different formats.
About the Speaker
Amanda Kosakowski is an advertising industry veteran, digital marketer and social media strategist. For the past 5 years, Amanda has been working at Facebook, Inc on the Global Business Group leading relationships with some of Facebook’s largest omni-channel retailers, helping them to scale their business presence across the Facebook family of apps.
Amanda is a Facebook, Inc platform and product expert, who is also responsible for driving strategic conversations with C-Level marketers; consulting on a wide range of topics, such as brand building, mobile optimized creative, measurement and acquisition and direct response marketing.