The Future of Content Marketing

Content marketing works best when you have an integrated content marketing strategy. Joe Griffin, co-CEO and co-founder of iAcquire, is a leading expert who will share his thoughts regarding the future of content marketing at AZIMA’s July program. Joe and his team work with high-profile clients such as J.G. Wentworth, Intuit, Coach and even Team Coco (Conan O’Brien). He’ll show us how an integrated content marketing plan works and also share tips regarding effective tools, ad platforms and content creators that can be used to turn a dull content marketing campaign into something that creates real results.

Joe Griffin is the Co-CEO and Co-Founder at iAcquire. He began his career in digital marketing in 1997. He co-founded one of the industry’s first search engine marketing firms, Submitawebsite.com. In early 2001, Joe took a break from Submitawebsite.com and joined iCrossing as Director, Strategy. A year later Joe became VP, Strategy, and then VP, Media. For three years Joe was part of iCrossing’s explosive growth.

In 2004, Joe returned to Submitawebsite.com to become the company’s President. In four years Joe increased revenues by 400 percent, and led the sale of the company to Website Pros, now Web.com (Nasdaq: WWWW).

In 2009, Joe Griffin and Jay Swansson formed iAcquire, with the vision to create an agile marketing agency capable of delivering marketing solutions to leading brands across the world. Today, iAcquire works with 75+ brands and is widely considered an authority in content marketing.