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Google Insider Tips for AdWords + Accelerated Mobile Pages to Make You Rethink Your Digital Strategy
September 14, 2017 @ 6:00 pm - 8:00 pmMembers:Free, Non-Members:$65, Students:$45, $75 at the Door
As a digital marketer, you use Google products all the time. So, what better way to understand how to do it best than by going straight to the source? Join us on September 14th from 6-8 pm for insider tips on making the most of Accelerated Mobile Pages (Google AMP) and AdWords from Google’s Agency Development Manager, Richard Rondon and Mint Social’s Matthew O’Brien.
Topic 1: Google AMP
In a mobile-first world, speed is very important. To put it in perspective, Google reports:
- 75% of mobile sites take 10+ seconds to load
- 53% of mobile site visitors leave after 3 seconds of load time
- 2x more mobile ad revenue for sites that load in 5 seconds 19 seconds
- Moreover, many mobile sites are simply not designed for optimal user experience.
Google launched Accelerated Mobile Pages (Google AMP) in 2016 to prevent poor mobile experiences by making load times faster and designed to overcome many UX pitfalls. To translate – better mobile experiences to keep your visitors and customers from bouncing and your business from losing revenue.
Topic 2: Google AdWords
Utilizing Google AdWords enables you to attract more customers by making sure your business gets found “precisely when they’re searching for the things that you offer.”
Whether you are already running AdWords campaigns or thinking about starting a paid advertising campaign, you’ll discover:
- How businesses and agencies can maximize ROI
- Secrets to reduce costs
- How to achieve strategic goals on AdWords portfolios
Key Presentation Takeaways:
- An understanding of whether Google AMP right is right for your business
- How to grow online sales and leads with simple changes to your mobile strategy
- How to get a MAJOR competitive advantage with AdWords pay-per-click advertising
- How to use the Ted Williams “data science” approach for batting over 400% in your digital marketing.
- Research data and case studies on successes, trends and best practices from the best of the best
About the Speakers:
Matthew O’Brien is the CEO of MINT Social, a digital strategy firm. With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy. His focus is helping businesses grow their online presence through best-in-class digital blueprints including websites, social media, search, mobile applications, desktop applications and effective paid advertising strategies.
Richard Rondon is an Agency Development Manager for Google. With more than 10 years experience growing SMBs through sales and marketing. Richard has a passion for growing businesses in the digital landscape. He is AdWords certified and helps train and develop his account managers to pass all of the AdWords exams. Richard manages accounts with monthly revenue ranging from $10K to over $400K. When not in the office developing AdWords campaigns, you can find him spending time with his wife and three boys watching football or out playing golf.