As a digital marketer, you use Google products all the time. So, what better way to understand how to do it best than by going straight to the source? Join us on September 14th from 6-8 pm for insider tips on making the most of Accelerated Mobile Pages (Google AMP) and AdWords from Google’s Agency Development Manager, Richard Rondon and Mint Social’s Matthew O’Brien.
Topic 1: Google AMP
In a mobile-first world, speed is very important. To put it in perspective, Google reports:
Google launched Accelerated Mobile Pages (Google AMP) in 2016 to prevent poor mobile experiences by making load times faster and designed to overcome many UX pitfalls. To translate – better mobile experiences to keep your visitors and customers from bouncing and your business from losing revenue.
Topic 2: Google AdWords
Utilizing Google AdWords enables you to attract more customers by making sure your business gets found “precisely when they’re searching for the things that you offer.”
Whether you are already running AdWords campaigns or thinking about starting a paid advertising campaign, you’ll discover:
Key Presentation Takeaways:
About the Speakers:
Matthew O’Brien is the CEO of MINT Social, a digital strategy firm. With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from start up stage to exit strategy. His focus is helping businesses grow their online presence through best-in-class digital blueprints including websites, social media, search, mobile applications, desktop applications and effective paid advertising strategies.
Richard Rondon is an Agency Development Manager for Google. With more than 10 years experience growing SMBs through sales and marketing. Richard has a passion for growing businesses in the digital landscape. He is AdWords certified and helps train and develop his account managers to pass all of the AdWords exams. Richard manages accounts with monthly revenue ranging from $10K to over $400K. When not in the office developing AdWords campaigns, you can find him spending time with his wife and three boys watching football or out playing golf.