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How eBay Enterprise Uses Commerce Data to Design and Deliver Targeted Online Advertising

June 19, 2014 @ 6:00 pm - 8:00 pm

Free for Members; $40 pre-register; $50 at the door

Eric Kingsbury leads display advertising and affiliate creative at eBay Enterprise.  Eric has 20 years of creative and marketing experience, on both the corporate and agency sides, in a variety of industry verticals. Prior to joining eBay, Eric held creative, marketing and communications leadership roles at Fender Musical Instruments, International Cruises and Excursions, PetSmart, and the branding agency SHR Perceptual Management.

Given the rapid evolution of Ad Tech, opportunities abound to leverage big data and various technologies to deliver highly customized, highly targeted online advertising.

An overview of how we at eBay use first- and third-party data to design and deliver superior performance in online advertising to our customers.

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Details

Date:
June 19, 2014
Time:
6:00 pm - 8:00 pm
Cost:
Free for Members; $40 pre-register; $50 at the door

Speaker

Eric Kingsbury

Venue

Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road
Scottsdale, AZ,85250United States
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Phone:
1-480-948-7750