How eBay Enterprise Uses Commerce Data to Design and Deliver Targeted Online Advertising

Eric Kingsbury leads display advertising and affiliate creative at eBay Enterprise.  Eric has 20 years of creative and marketing experience, on both the corporate and agency sides, in a variety of industry verticals. Prior to joining eBay, Eric held creative, marketing and communications leadership roles at Fender Musical Instruments, International Cruises and Excursions, PetSmart, and the branding agency SHR Perceptual Management.

Given the rapid evolution of Ad Tech, opportunities abound to leverage big data and various technologies to deliver highly customized, highly targeted online advertising.

An overview of how we at eBay use first- and third-party data to design and deliver superior performance in online advertising to our customers.