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The Power of Influencer Marketing
September 15 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
Join us virtually September 15 at 12pm to learn why influencer marketing is a must for driving ROI in 2022 and beyond.
We’ll take a look at the history of influencers dating back in 2014 to better understand the growth and evolution of what the industry is today. After establishing the landscape, we’ll look at the consumer journey, why they value influencers and the role influencers play in their lives. Further, we’ll take a deep dive into the role of influencers vs. branded content in the wake of today’s social movements and how brands can integrate with the right influencers and measure ROI to drive success.
Attendees will take away:
- A better understanding of why and how influencers work
- An overview of the historical and current influencer landscapes
- How to measure influencer activations
- How to identify which influencers match their brands and speak to their audiences
- Insights into where the industry is going (Lives, NFTs, etc.)
We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.
About the speaker:
Sarah Angelette is a diverse digital seller with over 12 years of experience. She began her career as the first seller for a startup, which she helped grow from <$1MM in revenue in her first year to nearly $150MM by year four. She was consistently a top seller, opening business across the country with brands such as Toyota, Walmart, NBCU, Google, Disney, P&G and more. She eventually moved to Dallas to open and lead the Southeast region. On a team of just three, they generated more than 10% of the company’s revenue by 2016. She replicated success for her next company in the native advertising space, and she is now excited to have planted roots at Influential. Her passion for advertising and her ability to understand her clients’ marketing objectives are the keys to her success. She resides in Dallas with her husband and three children.