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Digital Marketing and Cyber Security: Insights from the FBI
August 17, 2017 @ 6:00 pm - 8:00 pmMembers:Free, Non-Members:$65, Students:$45, $75 at the Door
In today’s hyper-connected world, the threat of cyberattacks and data breaches is a fact of life. From the federal government to your personal credit card, any oversight in the protection of private information can be uncovered and exploited.
By engaging in the digital space, brands and businesses become vulnerable to daily threats, with security breaches not only resulting in lost revenue and data, but also the trust of customers. According to a recent study by Pew Research, roughly half of Americans (49%) feel that their personal information is less secure than it was five years ago. So now more than ever ensuring the security of personal data is critical.
Join us on August 17 from 6:00 – 8:00 pm as FBI Special Agent Paul M. Schaaf reveals the internet security threats you may be unaware of, and what steps you should take to protect yourself, your business and your customers.
Key Takeaways Will Include:
- Why Internet security is important
- Why security should be built into design of applications
- What effect lack of security will have on the bottom line
- How to vet venders for their commitment to security
- What resources are available to help with security
About the Speaker:
Special Agent Paul M. Schaaf is a Cyber Agent assigned to the FBI Phoenix Division. SA Schaaf has a Masters Degree in Computer Information Systems and Bachelors Degree in Finance. SA Schaaf worked in computer systems in the financial sector before joining the FBI in 2003. SA Schaaf has worked Cyber, Civil Rights, Fraud, Extortion, Intellectual Property and Innocent Images cases in his career. SA Schaaf has the unique distinction of having the first Spam Case go to trial which involved an international spam operation that operated out of 4 countries.