Get More Out of Your Traffic! Conversion Rate Optimization Strategy

Take Away Points:

– Why companies like Amazon.com are forgoing redesigns for evolutionary site redesign
– How a structured methodology framework gets the best out of CRO
– Why Tested Practices are better than Best Practices
– How Conversion Rate Optimization can help your website/organization

So online visitors aren’t buying your product or taking that primary goal? Shucks. Conventional wisdom states that you need to double down on focused SEO efforts and do a complete site redesign to make it look “modern”. Well, conventional wisdom is wrong. Conversion Rate Optimization is a disciplined methodology that cares about making each visitor more likely to convert – not through tricks or “silver bullets” but by iterative testing and constantly validating hypotheses through data and data alone. CRO is a solution to pressing the reset button – and it also allows you to test your own ideas about what’s stopping customers from converting. It’s awesome. In this presentation I will present the LIFT model framework for evaluating possible testing opportunities and help attendees figure out how they can just get start testing right away.

Attendees will be provided access to the first chapter of Chris Goward’s book “You Should Test That!”

About Claire Vignon

Claire Vignon is the Director of Optimization Strategy at WiderFunnel. Using their structured approach to conversion optimization, Claire has generated millions of dollars in additional revenue for WiderFunnel’s enterprise and startup clients. She is an innovative and results-driven leader with a passion for achieving measurable success.

When not generating profitable a-ha moments for clients, she can be found training for her next triathlon.