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5 Strategies to Leverage Call Tracking
June 20, 2019 @ 6:00 pm - 8:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
You’re probably familiar with the fundamentals of call tracking software as a marketing and advertising professional. The question is: are you converting that expertise into revenue for your agency or marketing value for your business? At this event, featured speaker Adam Arkfeld, Founder and President of ParaCore, will dive into 5 strategies to grow your business by leveraging call tracking software.
Tactics attendees will take away:
- Discovering ROI through call tracking
- Improving customer service and customer needs through call monitoring
- Creating new revenue sources around call activity
- Integrating call metrics and performance into analytics platforms
- Starting a performance marketing company using pay-per-click call marketing
Adam Arkfeld is Founder & President of ParaCore, a pay-per-click lead generation agency in Phoenix, AZ. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.
Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.