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The View from Mainstreet: What are Local Advertisers Thinking?

June 13 @ 12:00 pm - 1:00 pm

Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door

Join us for our June virtual event, “The View from Mainstreet: What are Local Advertisers Thinking?” with Corey Elliott. Our live webinar at 12 pm on June 13 will cover the results of Borrell Associates 2023/24 Local Advertiser Survey – the largest of its kind. The survey covers wide-ranging topics from thoughts on the effectiveness of different kinds of advertising to opinions on the use of AI in marketing. In addition, we will review results from the SMB Panel, which will go deeper into specific categories like OTT, cross-promotions and perceptions of economic stability on Main Street. Lastly, this presentation will draw out the differences in opinion between advertisers and ad agencies. 

 

Attendees can expect to: 

 

  • Align on the general sentiment of local advertisers toward anyone selling them marketing opportunities
  • Discuss ad effectiveness from an SMBs perspective
  • Discover the differences between novice, mid-level and master marketers
  • Learn about SMB usage of OTT and AI
  • Gain a list of considerations for local marketers looking to help local businesses

 

We will send everyone who registers a Grubhub gift card to order lunch in advance of the Zoom event.

 

About the speaker:

Corey Elliott, VP of Research at Borrell Associates

Corey is an authority on local advertising — from the advertiser’s point of view. He leads Borrell’s ongoing surveys of local marketers — the largest survey of SMBs in the U.S. — as well as the company’s expansive database of local advertising and marketing expenditures. He’s the co-host of the Local Marketing Trends podcast and host of his biweekly video program, Corey’s Local Market Minute, seen on YouTube. Prior to joining Borrell in 2014, he was director of market intelligence at Gannett. He holds a degree from Ohio University and lives with his wife in Williamsburg, VA.

Register to Attend

Details

Date:
June 13
Time:
12:00 pm - 1:00 pm
Cost:
Members: Free | Non-Members: $65 | Students: $35 | $75 at the Door

Speaker

Corey Elliott, VP of Research at Borrell Associates

Venue

Virtual
AZUnited States+ Google Map