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AI-powered marketing: A digital marketer’s guide to machine learning
August 19, 2021 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35 | $75 at the Door
Artificial Intelligence (AI) is more valuable than ever in assisting effective campaign strategy, execution and measurement. As an industry, advertising is pioneering the application of AI and Machine Learning (ML) to promote increasingly efficient workstreams, uncover meaningful insights and drive better business outcomes.
Join us August 19 to hear Ben Brown, Director of Business Development for The Trade Desk and Quentin Thomas, Senior Account Manager for The Trade Desk discuss the growing role AI is playing in digital advertising.
We will send everyone that registers a Grubhub gift card for you to order lunch in advance of the Zoom event.
About the Speakers:
Ben Brown, Director of Business Development for The Trade Desk: A fly-fishing guide turned techie, Ben joined The Trade Desk after spending over 6 years with Oracle. Focusing much of his career on identity as it pertains to audience and contextual targeting solutions, he has seen the evolution of digital advertising and the increased necessity for accurate data at scale. For the past 3 years Ben has focused on independent advertising agencies and brand-direct clients looking to extract value and insight from their campaigns.
Quentin Thomas, Senior Account Manager, has been with The Trade Desk since 2017 and currently works with independent agencies and brands across the West, guiding them towards innovative solutions to connect with the consumers most important to them. He works with brands across a variety of different verticals, including Travel, Entertainment, Education, Retail, Healthcare and has helped brands drive real-world business results across innovative new channels such as Connected Television and Digital Out of Home.