Two Events. One Day. Jay Baer Is Coming To AZIMA!

1ST EVENT – AFTERNOON MARKETING WORKSHOP

Creating Marketing So Good Your Customers Would Pay for It

With media and marketing now as pervasive as phones, consumers have understandably grown savvy and skeptical. Thankfully, hyping no longer works in this environment. Instead, smart marketers focus on helping. This workshop teaches you to identify what your customers really want from you, and how to assemble those desires into impactful marketing (mostly online) that produces real, long-term results.

Join us Thursday, Feb 18^th as New York Times best-selling author Jay Baer helps you create marketing components your customers will love. Whether you’re small or large, B2C or B2B, Jay’s examples and exercises will change the way you think about and approach marketing. You’ll learn and apply the methodologies he and his team at Convince & Convert use to develop strategies for The United Nations, Oracle, Caterpillar, Adidas and more. Here’s what you’ll take away:

• How changes in consumer behavior have altered what works in marketing
• The 3 types of useful marketing and their primary success factors
• How to know if your business is being human and transparent enough
• Examples and exercises for creating your own marketing initiatives
• Measuring the impact of useful marketing and incorporating it into your budget  

Whether you own or run a business, or make your living helping to market one, you don’t want to miss this hands-on workshop. Jay has become one of the world’s leading minds in digital marketing and he doesn’t come to Phoenix often. This is a rare opportunity for all of us to learn his methods and pick his brain in person.

Pricing includes Jay Baer’s upcoming book, Hug Your Haters ($20 value). Workshop will also include “Jay Baer’s Smart Marketer Certification” upon completion.

2ND EVENT – EVENING KEYNOTE PRESENTATION & BOOK LAUNCH

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

The Internet is often a place with too much shouting and not enough listening. How else can one explain why 80{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of companies say they deliver exceptional service while only 8{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of their customers agree? Shifts in technology and consumer behavior have created an environment where it’s never been easier for customers to vent their frustrations to the world. Customer service is now a spectator sport, and it can get nasty.

“Haters” are a challenge for any company, but handled correctly, they’re also an extraordinary opportunity to increase customer advocacy via social media, review sites, and discussion boards. In this lively presentation, Jay demonstrates how haters aren’t the problem; ignoring them is. While researching his upcoming book, Hug Your Haters, he’s uncovered poignant and hilarious examples of how blowing your customers’ minds and winning their hearts is one of the best ways to grow a business.

Here’s what you’ll learn:

• How and why customers decide differently when purchasing today
• Why answering customer complaints is so important to your business
• The 5 reasons you may not be answering every customer 
• The customer advocacy impact (by channel) of answering or not answering customers
• How to revamp your online customer service to increase revenue and profits

This keynote presentation combined with Jay’s afternoon workshop makes this AZIMA’s biggest single-day event of 2016. Jay Baer is an Arizona native who’s taken his digital teachings and techniques to a global audience, both through his work with Convince & Convert and his best-selling books. For anyone looking to grow and nurture their customer base, Jay’s unique observations, expertise and advice are an absolute must.

Pricing includes Jay Baer’s upcoming book, Hug Your Haters ($20 value). The book will be available at the event for you to take home!

Combined Workshop and Keynote Presentation

$125 for Members
$399 for Non-members:

Non-member price includes a year-long AZIMA membership with 9 additional events throughout 2016. AZIMA membership is normally priced at $299, so take advantage of this bundled pricing to become an AZIMA member AND enjoy one of our premier events of the year. In all, you’ll receive Jay’s workshop, his Smart Marketer certificate, his Hug Your Haters keynote presentation and upcoming book, dinner, and a 2016 AZIMA membership. Quite a bundle.