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3 Steps to Addictive Video Content for Business
June 18, 2015 @ 6:00 pm - 8:00 pmFree for Annual Members; $65 pre-register; $75 at the door
If content is king, then video content is Julius Caesar. As digital attention spans get shorter, nothing gets your brand moving like moving content. But creating videos that are both an effective marketing tool and a compelling audience experience is a tricky balancing act. Join us as Amy Schmittauer, founder of SavvySexySocial.com, shares her three steps for producing video content that goes beyond strategy and education to become engaging and fun. Here’s what you’ll learn:
- The Social Funnel and how your content plan contributes to it
- Defining your strategy for a successful video campaign
- Structuring a content plan that keeps great ideas flowing consistently
- Brainstorming 30-plus topics for your editorial calendar in one sitting
- A YouTube formula for creating effective, engaging videos every time
This is an ideal event for marketing agents, creative directors, PR professionals, content strategists, social media managers—anyone looking to make their video content more powerful, memorable and shareable.
About the speaker:
Amy Schmittauer is Founder and Face of SavvySexySocial.com, a resource empowering brands to embrace their amazing personality and share it with the world. Leading the charge in video blogging for business, Amy has grown a community of advocates who’ve helped the brand amass more than 1.5 million views in turn growing her personal branding and content marketing coaching business and speaking career. She is a passionate millennial, proud beagle mom, enthusiastic traveler and a Columbus original, all of which consume her Instagram feed.