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Evolution of Paid Search with Google
April 15, 2021 @ 12:00 pm - 1:00 pmMembers: Free | Non-Members: $65 | Students: $35
Paid search is an important tool in the toolbox of all digital marketers. The key to maximizing your budget and reaching the hyper-targeted audiences that this tool allows is understanding the rules, especially as they evolve over time.
Join us at noon on April 15 for the Evolution of Paid Search with Google featuring Colleen Fitzgerald, Google Client Partner Lead, and Alana Fromm, Google Technology Account Manager. Colleen and Alana will cover these three critical areas:
- Understanding the User: Search behavior and trends
- Essentials of Paid Search: Setting yourself up for excellence
- Measuring the Impact: Attribution, reporting and a cookie-less world
Everyone who registers will also receive a Grubhub gift card code to be able to order lunch to enjoy during this virtual event.
About the Speakers:
Colleen Fitzgerald is a highly experienced sales and marketing professional with a proven track record in making data-driven business decisions. She’s worked at Google for 4 ½ years, and prior to that worked at Fundera and J.P. Morgan. Her experience includes working with SMB and Large Corp, and across verticals including Finance, B2B, Healthcare, Travel and CPG.
Alana Fromm built her career at Google, spending her early days working with SMBs and eventually supporting some of Google’s largest advertisers. She has experience working with several business models, including lead generation, multi-channel, and e-commerce, aiming to advance their marketing strategy through brand and performance marketing tactics across Google platforms.