Although social media has undoubtedly become an integral part of a holistic online marketing strategy, establishing its value hasn’t been particularly easy for even those employing the tactics. Quantifying the return on effort/ investment from social media marketing has escaped both brands and practitioners alike. Scott McAndrew will cite real world examples and approaches being used by local interactive marketing agency, Terralever and the household names that they work for to demonstrate it’s worth.

Register now to hear from Scott McAndrew, the VP of Strategy at Terralever, who’s Scott’s years of dedicated experience in interactive marketing helps define the focus and methodology for client initiatives. With a career encompassing the fundamentals of design, marketing and technology, Scott works to ensure Terralever’s approach is aligned with each client’s overall business goals before tapping into a wide range of both tried, tested and leading edge interactive marketing techniques. He and his team also oversee all ongoing marketing and strategy retainers in order to provide performance-based reporting, analysis and prescriptive direction to guarantee sustainable, progressive results.

Attend this enlightening presentation on Social Media ROI, Tuesday April 12th, 2011 while seizing the opportunity to rub elbows with some of the brightest minds in the industry at the Scottsdale Hilton located at 6333 N. Scottsdale Rd., Scottsdale, Arizona with networking and cocktails starting at 6:00PM and light dinner being served around 7:00PM. This light meal and one drink is included in the cost of the event which is only $25 for students, $35 for members, and a discounted rate for pre-registration of $45 for non-members. Otherwise, you’ll pay $55 at the door so don’t wait. And, on top of all of that two lucky attendees will win tickets to the next SEMPO AZ meeting on Wednesday, April 27 to discuss Local Search with Google’s Frederick Vallaeys.  Only those attendees present at the Arizona Interactive Marketing social event will be eligible to win! We’ll see you on Tuesday the 12th of April to tackle social media ROI! Get your tickets now!

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