Category: Events

Danny Sullivan Explains the Future of Search in Less Than a Minute

At last night’s AZIMA social event, attendees had the pleasure of hearing a presentation from Danny Sullivan, Editor-in-Chief at Search Engine Land.  Sullivan is considered a “search guru” by many and has been in the business for more than a decade. In this short video interview, I cut right to the chase: what is the future of search?

For those of you who missed the event, a full wrap-up of Danny’s presentation is coming soon, so be on the look out!

Help Support the Chandler Food Bank and Enter to Win an iPad!

Did you hear the buzz around the valley? Danny Sullivan, editor-in-chief at Search Engine Land and founder of Sphinn, will be presenting at the Tuesday October 12th AZIMA event. Be sure to register soon, tickets are going fast!

At the Tuesday event, we’ll be accepting canned food donations in a joint effort with Gangplank to support the Chandler Foodbank. Help end hunger in our state, and show your support for the residents of the greater Chandler area.

But that’s not all folks: Donate your canned food or nonperishable items and receive a raffle ticket to win a brand new iPad donated by our sponsor Incentive Logic, based in Scottsdale. Each canned food item or nonperishable item equals one raffle ticket, so attendees have multiple chances to win.

This is the mother of all food drives, and with no limit on the number of raffle tickets you better be sure to bring TONS of donations for more chances to win! One catch: you must be present to win. We’ll announce the winner after Danny’s presentation, so make sure you don’t leave early.

Empty out your cupboards and help feed the hungry while learning about search from one of the industry’s top SEO-ers. See you Tuesday, I’ll be at the reg desk waiting for your donations!

5 Simple Things I learned at #SMAZ 2010

Guest Post By: Sarah Geiger, Co-founder of AZPRC

Last week, I joined several other Valley professionals at this year’s Social Media AZ (#SMAZ) at Tempe MadCap Theater. Most were interested in learning the same thing: how to use social media effectively. Noticed a wide spectrum of experience at this event, yet we all meshed well together! I would place myself somewhere in the middle, however I learned a few simple tips to help develop content strategy. Our own Arnie Kuenn shared useful tools during his session”Winning Tactics for Content Creation,” and did a great job plugging AZIMA!

    • Content is not created equal. It is important to develop relevant content for each strategy (Local, Mobile, Social, Search)
    • Use Google Analytics, to find what your audience is really looking at. You can become Google Analytics certified through their free training system Conversion University.
    • Plan your content strategy on a quarterly basis. Revaluate and revisit target audience.
    • Develop consistent, relevant content in multiple channels.
    • Keynote Speaker, Greg Chapman, Sitewire, presented “Taking the Customer Lifecycle Digital” and said there are 5 stages to the customer lifecycle: Awareness, Consideration, Interaction, Loyalty and Advocacy. Develop strategy for each stage of the customer lifestyle. Each level requires different messaging to retain customer base.

Everyone could use a reminder, and if you are not already following these simple tips, here’s a refresher on how to develop content strategy.

I am looking forward to participating in the next #SMAZ, it’s well worth it!

Get to Know Jeremy Vaught & Kevin Spidel

If you haven’t registered yet for tomorrow night’s monthly AZIMA Social Event you better get to it! The event is shaping up very nicely! Right on the heels of the August 24 Primary Jeremy Vaught (Republican) and Kevin Spidel (Democrat) will talk about how Social Media is being used in political campaigns. The event is going to be set up as if it is a political debate and promises to be both informative and entertaining! In preperation for the event, I thought I’d needle our two presenters with some quick questions so that we can all get to know them just a bit better.

Quick Interview with Jeremy Vaught:

Elise Redlin-Cook: How did you first learn of AZIMA?

Jeremy Vaught: I’m pretty sure it was Twitter. I had seen it here and there, but I really took a look last year when Pam Slim was the speaker. She is one of my favorite people.

Elise: What inspired you to become involved in politics?

Jeremy: To make a difference. I’ve always been very interested in watching politicians and following along with what is happening. But at some point, I decided that simply voting wasn’t enough.

Elise: How long have you been an AZIMA member and/or attending our events?

Jeremy: Don’t tell anyone, but I’ve never actually attended an event. There have been a few time I’ve thought about it, but I’m on the West side so it is always a trek.

Elise: LOL, I understand! So which, if any social networks do you care to connect with others on?

Jeremy: I am most active on the biggies Facebook (, Twitter (, and LinkedIn ( I’m also connecting on my blogs, and my new one But I pretty much connect everywhere.

Elise: MAC or PC? Care to elaborate?

Jeremy: This past February I just bought my first MacBook Pro. Before that I was on Linux since the early 2000’s. Linux is fantastic, but Mac people are so fanatical, I had to see what all the hype is about. And honestly, I love it. It has a lot of the advantages of Linux, with none of the many detriments of Windows.

Elise: Nice, and are you driven by any passions outside of social media marketing?

Jeremy: Absolutely! My family, building my business, politics of course, and continual self-improvement.

Elise: Are you working on any interesting projects that you’d like to tell us about?

Jeremy: Outside of Web Strategy for John McCain, Kevin and I started a new podcast at PoliTechs.TV that I’m looking forward to seeing where it goes. And in addition to my consulting business, Vaught Consulting, I’m starting red7squared which is going to be a Software-as-a-Service suite of tools that I’ve written for use on the McCain campaign, and more going forward.

Quick Interview with Kevin Spidel:

Elise Redlin-Cook: How did you first learn of AZIMA?

Kevin Spidel: From a friend who is also very involved in the interactive community @BrianShaler.

Elise: So, What inspired you to become involved in politics?

Kevin: When I was young (1994) I was impacted by the fact that the news media cared more about affairs of a President and an intern then that of a Genocide happening in Africa (Rwanda.) I was appalled and sought out communities doing something about the genocide. I found Amnesty International. During my activism, I found out that change cannot happen here at home without local elected leaders that are doing something. I began getting involved in local campaigns at the age of 18.

Elise: How long have you been an AZIMA member and/or attending our events?

Kevin:For a few months now, and am proud to be part of GannettLocal who is a sponsor of AZIMA.

Elise: Which, if any social networks do you care to connect with others on?

Kevin: I tend to focus more on LinkedIn and Twitter

Elise: Me too. So how about it, MAC or PC? Care to elaborate?

Kevin: PC by design. Secret MAC lover, but never made the conversion plunge.

Elise: Haha, you’ll never go back 😉 Are you driven by any passions outside of social media marketing?

Kevin: Building community is one of my core passions. Online or offline. Social and professionally.

Elise: Are you working on any interesting projects that you’d like to tell us about?

Kevin: Currently I am working on which is a free speech community forum for voices within Arizona to discuss issues of the day and to celebrate respectful discourse and the diversity of opinion. Jeremy Vaught and I have started a podcast called PoliTechs.TV which focuses on new media within the political space. I am also working as the Community Architect for a startup division of Gannett focused on localized multimedia marketing for small and medium sized businesses called GannettLocal.

My thanks goes out to both Jeremy and Kevin for taking the time for us to get to know them and I am excited to see them at tomorrow’s AZIMA event “Social Media and Politics” , at the Scottsdale Hilton 6:00 p.m!  I hope to see you there!

Getting Political with Social Media

Social media is used as a marketing strategy by businesses across the world.  Everyone is on Twitter and Facebook these days, and if you’re not, you’re surely missing out on making connections and developing relationships with millions of people.  Personally, I use social media to connect with others in my industry, keep up popular brands, get breaking news and track the setlists of my favorite bands. And recently, I have noticed an influx of political figures using social media.

Jeremy Vaught

Social media is used in all sorts of promotions, so why not political campaigns?  Sites like Twitter and Facebook are used constantly throughout the day by millions of people who are open to connecting with others.  People often get breaking news via social media.  In fact, CNN has more than a million followers on Twitter.  It makes sense that political figures would be represented on social media sites, though I assume the tactics used in a political campaign may be different than a brands promotion of a new product.  With politics, there are reputations to protect, and very high profile reputations at that.

Kevin Spidel

Luckily, AZIMA has given me a chance to learn about social media use in political campaigns this September.  On Tuesday, September 14, two local experts will share their experiences with social media in politics.  Republican Jeremy Vaught is the Web Strategist for John McCain’s 2010 campaign and Democrat Kevin Spidel has worked in a variety of political campaigns and international advocacy organizations.  Join me at the event and learn more about social media.  Register today!

Social Media AZ: Will You Be There?

Guest Post By: Kaila Strong, Social Media Architect, Vertical Measures

You’ve probably already heard the buzz: there’s another Social Media AZ event coming up in September. Woo hoo! Here are some details about what you’ll learn at the event:

  • How successful social media strategies have worked for other businesses and/or their clients.
  • A chance to attend the Online Marketing Institutes Social Media Workshop (SMAZ attendees will save 30{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} using code OMISMAZ30 at checkout)
  • Learn all about social media from experts like Greg Chapman of Sitewire, Matt O’Brien of Mint Social, Arnie Kuenn of Vertical Measures, Mike Corak of Tallwave, Bret Giles of AgencySide, and many others.
  • Focus on real world examples of how to apply the knowledge we’ve learned at prior SMAZ conferences.

Sounds like a great time right? See the buzz: Check out all the peeps already tweeting about the event (you might even find a coupon code or two!). #SMAZ

Hope to see you there!

Register for tickets: Full Access All Day Tickets available, special pricing for students or previous attendees (buy one get 2nd 50{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} off!). Register here.

Be there: MadCap Theater – 730 S. Mill Ave, Tempe, AZ 85281 on September 9th, 2010 (view map here).

Parking: There will be free and discounted parking available. Once you register you’ll get more details.

Upcoming Event on Local Search & Review Sites

Guest Post: Rita Rabinna

Do you want to learn strategies to boost your local internet presence, meet cool Internet marketing enthusiasts, and escape the unbearable August heat? Then join AZIMA on August 10 for its Local Search & Review sites event featuring Chuck Reyolds and Matt Siltala. We can’t imagine that you’d want to be out and about enjoying the potentially illegally hot temperatures!

Learn all you wanted to know and more from two of our favorite Valley Internet marketing extraordinaires. Chuck Reynolds comes to AZIMA with professional web strategy, search engine optimization, and local SEO services experience for individuals and businesses alike. He stays busy putting together and helping with local organizations including Phoenix WordCamp, PodCampAz, Arizona Entrepreneurship Conference and Ignite Phoenix.

Matt Siltala runs his Internet Marketing firm, Dream Systems Media where he specializes in link building strategies, link baiting, social media marketing and optimization, and reputation management. He is also an avid blogger and SEO Consultant and is ready to assist you and your SEO efforts!

Come to the August event prepared to learn more than you ever thought possible about local business listings. Don’t miss this opportunity to ensure that your company (or yourself!) is the first thing that local Googlers and searchers-alike see when searching for products and services online

Time: 6:00p.m.-8:00p.m.

Event Location: Scottsdale Hilton

(6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Get your tickets now!

Make a Reputation for Yourself Before Your Reputation Makes You

Guest Post By:  Abby Gilmore is an internet marketing intern at Vertical Measures with special interests in social media internet marketing.  She also blogs for AZPRC and can be found on Twitter @abbygilmore.

Most of us in the interactive marketing or public relations field probably understand the importance of having a good reputation.  But have you thought specifically about your online presence?  The June AZIMA event focused on online reputation management, featuring words from Fionn Downhill from Elixir Interactive, Tom Biro from Allison & Partners and Clark Porter from Osborn Maledon.

With a background in public relations and current interest in Internet marketing, I got a lot out of the presentation because it spanned across both fields.  Making and maintaining an online reputation for yourself or your brand is an important factor in success in any field, really. If there is something negative attached to your brand that comes up in the first page of Google, you better believe people will take note of it.  Luckily I picked up some tips on preserving a positive reputation from this month’s panel of speakers.

  • As Downhill said, “Take care of your reputation before there is a problem.”  She stressed the importance of having a positive reputation so that in case a crisis happens, you have a better chance of controlling your image.
  • “Be proactive, not reactive,” according to Downhill.  As 80 percent of employers check future employees’ online presence on Google, it is extremely important to build a name for yourself online.
  • Biro emphasized the importance of embracing the online world in public relations and when building your brand.  “The secret sauce that once had three ingredients now has 1,000, and tomorrow it might have 1,100,” he said of the way of public relations.  We should all recognize the opportunities that interactive and online marketing offer.
  • Brio also said to be careful of what you say in public, since it will affect your brand one way or another.  He said, “Don’t say anything online or in public that you don’t want to follow you around forever.”  Whatever you do or say publicly can be held against you, and Google takes no prisoners.
  • And unfortunately, there could be times where your name or your brand’s name is associated with something negative.  If it is instigated by someone else, be it a competitor or just a mean person, you must take care of it.  The best way to do that, said Porter, is the nice way.
  • Last but definitely not least, use social media to make your reputation.  You can add links to your social media profiles and build relationships with people, which can both be positive for you and your reputation.  Though some people are scared of the social media phenomenon, they should learn to embrace it and let it help build their brand’s character.

Building and maintaining an online reputation can take time, but in the end, it will be worth it.  And remember, as Biro said, “not everyone can do everything,” in regards to make a name for yourself online, but you have to start somewhere.

Save the Date: July 13th AZIMA Event Offers FREE Online Marketing Advice from the Pros!

Posted by: Elise Redlin-Cook, VP of Administration AZIMA

Yep, its official! In July, the Arizona Interactive Marketing Association will explore a new and exciting format, as top internet marketing professionals from throughout the Phoenix market will provide expert analysis, evaluation and critique of websites for local businesses.

This is a fantastic opportunity open to only local companies! Some of the Valley’s most respected and recognized internet marketers will be providing insightful analysis and helpful tips and suggestions to Arizona small business websites selected from submissions made via the AZIMA website at no cost to them!

Submissions will be collected at from June 16- June 30th, at which time four websites will be selected.  To be eligible for selection, businesses must be smaller than 20 employees and be located in the metropolitan Phoenix market.

The July AZIMA event, held on Tuesday, July 13th will feature panelists from the Valley’s celebrated internet marketing community performing an open review and analysis as well as providing companies with ideas and tactics to implement to increase traffic, generate sales leads, and ultimately, enhance the marketability of the reviewed websites.

The panelists include:

Panel #1:

Sheila – President, KEO Marketing

Chris Sietsema– President, Teach to Fish

Jack – Creator & Owner, Social Latte
Panel #2:

Matt O’Brien – President, Mint Social

Aaron Strom–Sr. Director User Experience & Social Community,

David Wallace – CEO, Search Rank

Websites will be chosen from the submissions by the AZIMA Board of Directors, and attendees must be present at the AZIMA July review event to win.

Stay tuned for more information on this exciting event!