Category: Events

Join AZIMA in Celebrating Social Media Day on June 28 and Save on Registration!

social-media-day

 

There’s a lot of buzz lately about this year’s Social Media Day in Phoenix!

There’s a new format, a new venue, and a great roster of speakers lining up for the evening event which takes place on Sat., June 28 from 6 to 10 p.m. at the Renaissance Phoenix Downtown Hotel. Valley social media enthusiasts, small business owners, media, marketing professionals and others will all benefit from educational content sessions and networking! AZIMA will be there and you can save $6 using our special promo code: AZIMA when you register today!

Social Media DaySocial Media Day was created by social media giant Mashable in 2010 to celebrate the digital revolution, and has grown tremendously since its inception. Today, Social Media Day (#SMDay) has transformed into a worldwide celebration that is recognized by more than 100 countries, six continents and 17 U.S. cities.

#SMDAYPHX is now being managed and coordinated by MoniQue Shaldjian, owner of QtheBrand, a Phoenix-based digital marketing company specializing in social media, SEO, web development and branding.

Enjoy light appetizers and desserts, signature cocktails, cash bar, photo booth, as well as the Social Media Day celebration! Purchase your raffle tickets for a chance to win over $3,000 in prizes from local businesses!  Proceeds from the raffle will ensure continued social media education for the Phoenix community.

Schedule: 

6-6:30pm Registration (Lobby/Goldwater)

Content Sessions: (Goldwater)

6:30pm Social Media and The Legal Aspects Behind Using Intellectual Property

6:55pm Advertising on Social Media

7:15pm Social Media Fails (panel)

8-10pm Hors d’oeuvres, desserts, cocktails, and celebration. (5th Floor Terrace)

See you there!

Why Visuals are More Important Than Ever: Recap of May Meeting

Nearly 90 guests attended the May 15 Arizona Interactive Marketing Association (AZIMA) event, The Visual Guide to Content Marketing and Repurposing,” presented by Matt Siltala, owner of Avalaunch Media, at the Hilton Scottsdale Resort & Villas. Matt began his presentation with some eye-catching statistics supporting why the trend is going visual:

  • 90{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of information submitted to the brain is visual.
  • Images process 60,000 times faster than text.

His informative presentation covered several social media platforms, including: Instagram:  Matt shared several examples of brands that have experienced growth because they show how their products and services are being used through visual promotions, motivation, mini infographics and time-sensitive messages. Consider:

  • There are 150,000,000 users on Instagram and 70{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of them check it daily.
  • 55 million photos are uploaded every day.
  • 15 billion photos have been shared via Instagram.

Pinterest:  Here’s another great platform for sharing visual content, and as Matt said, “Any industry is pin worthy.” He suggested creating a business account, not a personal one, and like Instagram, show how people are using products. He said most people make the mistake of not tying in their Pinterest account to their other marketing efforts and emphasized the importance of sharing your best performing pins on Twitter, Facebook and Google+ as well as adding a “Pin It” button to your website. These stats illustrate the power of Pinterest:

  • 62{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of brands have “Pin It” buttons, compared to 61{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of brands with tweet buttons and 59{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of brands with Facebook ‘Like’ buttons.
  • 70,000,000 users, of which more than 80{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} are female.
  • 80{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of pins are re-pins (best image size is 600 x 800 pixels). Use tall images to get more re-pins.
  • 78 cents in sales/pin on average, up 25{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} from 2012.

Matt also spent time sharing tips and statistics regarding Facebook, Twitter, Google+ and Reddit. To hit home the fact that the trend is going visual, he shared these overall stats:

  • 6 billion photos are uploaded each month on social media platforms.
  • Photos and images get 50{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} more interaction than other content and 10 times more shares than links.
  • Videos on landing pages increase page conversion rates by 90 percent.
  • 60{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of consumers are more likely to click on a business whose images appear in search results.

Throughout his presentation, Matt sprinkled in generous doses of humor, even sharing a photo of AZIMA’s past president, Arnie Kuenn, in a Santa Claus suit. He ended his presentation with a list of tools we can use as well as tips for standing out, such as becoming a better writer, thinking like a journalist, and sharing insights and information, such as trends and case studies. He also emphasized the importance of repurposing successful content into blog posts, news releases, Linkbait articles, infographics, video, podcasts, images/memes, white papers and PowerPoint presentations. And don’t forget to utilize all of your social media assets!

Matt was kind enough to share his presentation – You can view it here.

Special thanks to Matt for opening our eyes to a visual trend that can’t be ignored! Join AZIMA on Thurs., June 19 to hear Eric Kingsbury’s presentation, “How eBay Enterprise Uses Commerce Data to Design and Deliver Targeting Online Advertising.”

We encourage you to learn more about AZIMA and contact one of our board members with any questions!

(Photos by Christi Gardner.)

Digital Summit Phoenix: March 31-April 1

digital-summit-phoenix

Interested in learning more about internet business and marketing? If so, attend Digital Summit Phoenix-a new local conference by TechMedia located at the Phoenix Convention Center March 31-April 1.

Digital Summit Phoenix offers the premiere forum on digital strategies with incredible speakers. Over 75 speakers from leading brands will be providing you with the latest digital marketing and business strategies and best practices.

For more information, visit: Digital Summit Phoenix. For a $50 discount, use promo code: AZIMA. Register now.

Thanks to Digital Summit Phoenix, AZIMA has been able to offer two conference passes.
February’s winner of a conference pass: Anthony Nichols, Digital Paid Media Specialist, Ethology.
March’s winner of a conference pass: Katie Stoeller, Project Manager at G/O Digital.

Winners of the 2nd Annual AZIMA TIM Awards

AwardTable

More than 100 people gathered at the Phoenix Art Museum to honor the best in the business at AZIMA’s 2nd Annual TIM Awards.

Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the annual TIM Awards celebrated digital marketing professionals and their successful interactive marketing campaigns during 2013.

Here are the winners for 2013: 

Best Website

First Place: Global Rally Cross
Finalist:
The James Agency

Best Social Media Campaign

First Place: Ideas Collide, Best Western International’s Vacation Citation
Finalist: Wirebuzz, Breast Cancer Answers

Arnie Keunn

Arnie Kuenn, founder and CEO of Vertical Measures, was named Interactive Person of the Year for 2014

Best Integrated Interactive Campaign

First Place: Infusionsoft, Thrive 365 
Finalist: WireBuzz, Breast Cancer Answers

Best Email Marketing Campaign

First Place: Forty, 80s Tees’ Awesomely 80s
Finalist:
The Lavidge Company, Massage Envy Spa’s Guest/New Member Email Drip Campaign

Best Display Ad (Single or Campaign)

First Place: Flagstaff CVB 
Finalist: LaneTerralever, Lifelock

Best Rich Media Execution

First Place: Republic Media, Pink Jeep Tours

Marcus Sheridan, founder of The Sales Lion, hosted the awards ceremony.

Marcus Sheridan, founder of The Sales Lion, hosted the awards ceremony.

Best Mobile Marketing Campaign

First Place: FIdeas Collide, Best Western International’s BW Alive! Summer Promo
Finalist: LaneTerralever, Grand Canyon Visitor Center Mobile Fencing

Best App

First Place: Ideas Collide, Best Western International’s Best Western To Go
Finalist: Qualia, BlueSpark’s Web and Mobile App

Best Blog

First Place: iAquire 
Finalist: AZ Tech Beat

Best Online Video

First Place: Vertical Measures’ ‘Why Visual Content is So Important’
Finalist:
Ideas Collide, Best Western Indie Film Series

Brand of the Year

Best Western International (Ideas Collide)

Interactive Person of the Year

Arnie Kuenn, Founder and CEO of Vertical Measures

Jodi Gersh on positioning your content to maximize your reach

Jodi Gersh, from Gannett and USA Today, at February's AZIMA event. Photo; Cody Landefeld

Jodi Gersh, director of social media and engagement for Gannett, spoke at AZIMA’s February event.

Take-aways from the night’s successful event included:

  • What emotions drive people to spread your posts
  • What types of information people share with their connections
  • How to position your content to maximize its reach on social networks
  • Real life case studies on successful social media campaigns
  • Competitive strategies for maximizing the effectiveness of your social media campaigns

And, people are more likely to share a memorable story than a list of facts and figures. Gersh said people share information that helps them look smart, funny or “in the know.”

Here is Jodi’s slide deck: Content for a Social Audience. Follow along and it will almost be like being there … except without all the great networking.

Goward captivated the crowd with ‘Evolutionary Redesign’ tips

Chris Goward speaking at AZIMA's January event.

Chris Goward speaking at AZIMA’s January event.

By Susan Kern-Fleischer

More than 75 guests attended the Arizona Interactive Marketing Association (AZIMA) event, “Learn How to Execute a Conversion Optimization Strategy That Drives Dramatically More Profit,” on Jan. 16 at the Hilton Scottsdale Resort & Villas. Chris Goward, founder and president of Wider Funnel Marketing Optimization, gave us a sobering glimpse into the reality that when it comes to website design and functionality, “most best practices don’t work because they have not been tested.”

People are expecting more when they visit your website and it is becoming more difficult to convert visitors to customers. Goward said most companies, guided by their agencies, make the common mistake of doing a complete redesign of their websites, without ever testing individual components, such as headlines, images, column redesigns, messages about security and more. He cited Amazon as a successful example of ‘Evolutionary Redesign’ which he said is the better strategy. Amazon has had the same website since 1995, but because the ecommerce retailer tests every day, Goward said Amazon essentially redesigns its website on a daily basis.

Urgency fuels Chris Goward's LIFT model, aka Landing Page Influence Function for Tests

Urgency fuels Chris Goward’s LIFT model, aka Landing Page Influence Function for Tests

He encouraged the audience not to get caught up in the latest, hottest design elements, such as using rotating graphics on your home page, which he said fails miserably from a conversion perspective. “Every time we test it, it loses. The only thing it does is solve the problem for the art director,” he said.

Another surprising revelation: The McAfee security symbol decreases conversion rates when inserted near the call to action.

How you test is critical and Goward recommended setting goals to lift sales in what he calls the ‘Waterfall’ method, starting at the top with your business goals, moving down to your marketing goals and finishing with your conversion optimization goals.

Goward shared several examples of proven conversion frameworks and how to create powerful value proposition tests, emphasizing that “there are no losing tests, only inconclusive tests.”

He ended his presentation by offering AZIMA guests a 20-page white paper on the topic (email Goward at [email protected]).

Join AZIMA on Thurs., Feb. 20 when Jodi Gersh of Gannett presents Content Programming For the Social Audience.

And, mark your calendar to attend our 2nd Annual TIM Awards from 5:30 p.m. to 9 p.m. on Thurs., March 20 at the Phoenix Art Museum. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the TIM Awards showcase Arizona talent and work in the interactive realm for calendar year 2013. AZIMA is accepting entries through Friday, Feb. 14. To learn more, visit www.azimaawards.com or www.joinazima.org.

Chris Goward, expert in scientific website testing: Jan. 16 speaker

Chris Goward, WiderFunnel

Chris Goward, WiderFunnel

If AZIMA’s next monthly speaker has any one message for you, it is “You should test that.” And by “that” he means images, headlines, navigation, colors, buttons, and every other element on your website to determine whether it is turning visitors into customers.

Chris Goward, founder of WiderFunnel, is next up, on Thursday, Jan. 16, at the Hilton Scottsdale Resort & Villas. The author of a new book, Goward will share tips about conversion optimization, something he calls part science and part art.

“Conversion Optimization dramatically lifts sales for all types of companies,” Goward said. “But, studies show that those with the right strategy and structured process get twice as much benefit as others. That’s what I’ll share at AZIMA.”


More about Chris Goward’s
Jan. 16 presentation:
Learn How to Execute
a Conversion Optimization
Strategy that Drives
Dramatically More Profit

Goward points to 30 or so detailed case studies on WiderFunnel which will give you an idea of what conversion optimization strategies are and how they can help drives sales, increase subscribers, attract registrations. WiderFunnel’s early clients include Tourism British Columbia, SAP and Google.

A preview of key points from Chris Goward:

  • Leading websites like Amazon, ebay, Magento and BuildDirect.com use ongoing A/B testing to find out what sells the most
  • Conversion Optimization is ranked as the #1 priority for Digital Marketers (tied with Content Marketing)
  • Evidence Based Marketing has replaced Gut Feeling Marketing with fast-growth companies
  • By testing the right things, you never need to redesign your website again because it evolves with each test
  • Only 24{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of marketers are extremely happy with their latest website redesign
  • Only 49{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of website redesigns finish on time
    YouShouldTestThat
  • Companies with a structure approach to conversion optimization get 200{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} more chance of large sales increase
  • WiderFunnel’s average conversion rate lift is 23{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} for Ecommerce and 49{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} for lead generation websites

In Goward’s most recent blog post, he explains why conversion optimization has become the top priority for digital marketers, outpacing social media and content marketing:  14 Ways to Have Digital Marketing Success in 2014.

In 2013, Goward published “You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing.”

Go ahead, read his book to prepare for Jan. 16.  Or just come along and pick his brain in person. EVENT REGISTRATION.

 

Be an AZIMA speaker: Share your expertise in 2014

Interested in sharing your interactive marketing expertise with hundreds of your marketing peers, or recounting a particularly successful campaign?  Or know someone who’d be a good speaker?

AZIMA is looking for speakers, home grown folks here in AZ or otherwise, to take the stage at our monthly social events. And I’m sure you’re looking for a New Year’s Resolution.  Share your expertise in 2014!

You don’t need to rush into it.  We’ve got a few speakers lined up already, but spots in 2014 will go quickly.  So, if you are interested, give us a shout. We ask you to fill out this short form to let us know what you are thinking about presenting: PROVIDE DETAILS ABOUT YOUR PROPOSED PRESENTATION.

Chris Goward

Chris Goward

Events are held at the Scottsdale Hilton and attendees will enjoy a light dinner menu while they have the opportunity to learn from the best in the business. During those monthly events, as usual, we’ll be featuring a mix of research, hands-on training, panel discussions, case studies and how-to presentations that will help eager marketers optimize their online activities by gaining insight into multiple related disciplines.

Jodi Gersh

Jodi Gersh

We’re looking for presentations that provide practical, actionable advice for interactive marketers based on measurable results and real-world experiences. Think about your own success stories in areas such as email marketing, content marketing, social media marketing, search engine optimization, mobile marketing, user experience and design, email marketing, paid search advertising, metrics and analytics.

 

Here’s the early lineup for 2014:  

Jan. 16 – Chris Goward, Founder & CEO of WiderFunnel. He’ll speak on “How to Create and Execute a Winning Conversion Optimization Strategy.”

 

Feb. 20 – Jodi Gersh, Director/Social Media & Engagement at Gannett. She’ll explore “Content Programming for the Social Audience.” 

 

Sheridan

Marcus Sheridan

March 20 – Marcus Sheridan, The Sales Lion, will be the MC for the evening at the  2nd Annual AZIMA TIM Awards. | Still time to enter any of our 12 categories.  Deadline: January 24, 2014.

 

April 17 – Paige Dell’Armi, Social Media Super Geek. She’ll share “Get the Perks: An Insider Look at Starbucks’ Social Media.”

Paige Dell'Armi

Paige Dell’Armi

Yes, that may be a tough act to follow, but we know you’ve got it.

 

Again, here’s the form to fill out to tell us what you’d like to share: PROVIDE DETAILS ABOUT YOUR PROPOSED PRESENTATION.

 

 

AND STAY TUNED FOR MORE.  

Bookmark this blog, JoinAZIMA.org, and follow along on Twitter: @JoinAZIMA and Facebook.  And if you have news to share or a job to fill, join the other 1,000+ members of AZIMA’s LinkedIn group.

 

UPDATE: New date for Mingle Bells, Thursday, Dec. 12

ChristmasBallsAd2logo

Ad 2 Phoenix and Phoenix Ad Club are determined to make this year’s Mingle Bells a fantastic event. Since so many of you have fun work parties to attend on Friday night (Dec. 13), it’s time to switch it up a bit.

Here’s the new plan: Mingle Bells 2013.  New night. And it’s FREE!

 

WHEN:
6 to 9 p.m.
Thursday, Dec. 12
The Western, Old Town Scottsdale
6830 E 5th Ave‎.
Scottsdale, AZ 85251

HOSTED BY: Ad 2 Phoenix and Phoenix Ad Club
COMMUNITY PARTNERS: Arizona Interactive Marketing Association (AZIMA) and AIGA Arizona
OFFICIAL DESIGN SPONSOR: Off Madison Ave.

The night will include:

  • Live music from country singer  Cody Johnson

  • Chance to win one of the amazing raffle and hashtag prizes we’ll be giving away.

  • Complimentary appetizers

  • Drink specials from 6 to 7 p.m.

    • $3 wells, $4 drafts, $2 PBR drafts, $2.50 domestic bottles and $5 house wines

  • Photo step and repeat

  • Mingling with our Community PartnersAZIMA and AIGA Arizona

TICKETS:   No tickets.  Just come on by.  

Toy donations will be collected upon entrance for the annual toy drive run by Positive Network Alliance, Inc, a Valley nonprofit serving Arizona’s children since 1987. To make sure you can REALLY have a good time, Ad 2 has a special discount code from official Transportation Partner Uber to get you home safely after all that liquid holiday therapy.

This may be a new date and location, but don’t worry – it will still involve plenty of eating, drinking, dancing, and networking. You can find more details about the changes on Mingle Bells’ Facebook event page.
PLEASE MINGLE RESPONSIBLY!

 

 

How to Create and Execute a Winning Conversion Optimization Strategy

AZIMA’s January event speaker is Chris Goward, the founder WiderFunnel with the belief that digital agencies should prove their value. He’s developed conversion optimization programs for clients like Google, Electronic Arts, SAP, and Magento. His new book, “You Should Test That,” redefines CRO and shows how to create dramatic business improvements.

This event is scheduled for January 16th, 2014 at the Hilton Scottsdale Resort starting at 6pm.