AZIMA Academic Outreach & How to Seek Out Fantastic Interns and New Hires

One of the core missions here at the Arizona Interactive Marketing Association is to help local marketing services firms, businesses, educational institutions and students improve their overall understanding and application of interactive marketing best practices. As an integral step in attaining this goal, AZIMA has created an Academic Outreach Program. The program will provide one or more scholarships to Arizona universities each year and participates in the development of curricula, events and research that help shape academic outputs and act as a catalyst for growing Arizona businesses. We will provide a conduit to internship opportunities for students, as well as jobs for recent graduates.  AZIMA’s VP of Academic Affairs, Jeff Walters has been working with ASU and has produced this useful document, AZIMA – Academic Outreach & ASU to assist anyone considering offering an internship position or hiring recent graduates from the school at their organization. Its full of helpful information, resources and contact information to help with this endeavor.

Additionally, at the recent AZIMA event our members and visitors had the pleasure of hearing from Kathleen Taylor with the Graduate Career Management Center of ASU. She discussed the Resume Book, Strategic Marketing and Services Leadership 2010 Candidates & 2011 Candidates. This book highlights the resumes of W. P. Carey MBA students specializing in Strategic Marketing and Services Leadership. These students will be graduating from the full-time MBA program in May 2010 and 2011, and seek full-time marketing positions and summer internships.

Together these two documents will assist any local organization looking for an intern or a graduate as a full-time employee. AZIMA is the place Arizonans turn to for interactive marketing education and networking, providing its members with leading edge online marketing strategies, tactics, and creative executions and this is just another way that we are making an impact on the community. Interested in more information regarding our academic outreach? Feel free to contact us, we are always looking to connect.

The Future of Education and Technology: EduRG Phoenix 2010

This weekend, the EduRG Conference is taking place at the Phoenix Convention Center.  The conference is aimed towards advancing education through technology and innovation. The mission of EDU Research Group is to advance the quality of education by conducting research that assists the establishments in creating an improved academic environment, and help to match students with their optimum school. The event will feature an expo, workshops, and speakers, including keynote speaker Al Gore.

Education is rapidly changing. From when a prospective student begins researching colleges to when they graduate from their selected university, most of the activities required to accomplish this will be conducted on their computer and online. Universities should utilize their website as a primary marketing tool, implementing SEO strategies that can increase enrollment, decrease their cost per lead, cost per enrollment, and cost per start, using the right keywords to attract prospective students to their website, and increasing website traffic while improving lead to start ratio.

I wouldn’t be surprised, if many students have made their decision about a university before they even visit the campus. They want all of the resources required to make their decision available at their fingertips. Whether it be virtual tours of the campus and of campus housing to live online chats with academic counselors, this is where institutions are headed and some have already arrived.

The event will feature vendors with a variety of educational products and services. It’s a great opportunity for students, faculty, academic institutions, and businesses to come together and share their ideas and resources for moving education forward.  Students and faculty can attend the Student Expo for free and get the chance to meet with representatives from hundreds of institutions.

This effort also aligns with reducing schools’ carbon footprint. Imagine how many millions of tons of paper a large university goes through each year. Instead, they could place all school materials online, provide laptop rentals or discounts on laptops. There is an incredible amount of opportunity here for businesses. Businesses need to reach out to schools and universities and present these types of solutions with partnerships.

Be sure to check it out or recommend it to others that might benefit!

REGISTER NOW: For businesses and individuals

REGISTER NOW: For students and faculty