Mission to Meet AZIMA Members: Part 9

This week I’d like you to meet… Heather Lynn Herr from Terralever!  As a professional in the Internet marketing realm, Heather said she loves to come to AZIMA each month to keep up with all her friends in the industry.  Also, she loves learning from her peers and AZIMA events are perfect for that!

We had some laughs before the interview, as you’ll see.

Great to meet you, Heather!

So, who is excited for AZIMA’s next event on Oct. 12 with Danny Sullivan? I know I am. We’ll be discussing search marketing with an SEO great, and you won’t want to miss it. If you haven’t registered yet, be sure to do so ASAP, because this event will sell out! See you there, Flip cam in hand!

Mission to Meet AZIMA Members: Part 8

It seems like it has been awhile since the last Mission to Meet AZIMA Members post, but the wait is finally over!  This week, I’d like to introduce you to Jim Lupkin, Co-Founder and Social Media Director at WeBuildYourSocialMedia.com.  He heard about the Social Media and Politics event with Kevin Spidel and Jeremy Vaught and decided to attend an AZIMA event for the first time.  We’re glad to have you, Jim!

Hopefully Jim will join us next month for the October 12 social event, where we will be discussing Search Marketing with Danny Sullivan, editor-in-chief at Search Engine Land.   You should too!  See you there.

5 Simple Things I learned at #SMAZ 2010

Guest Post By: Sarah Geiger, Co-founder of AZPRC

Last week, I joined several other Valley professionals at this year’s Social Media AZ (#SMAZ) at Tempe MadCap Theater. Most were interested in learning the same thing: how to use social media effectively. Noticed a wide spectrum of experience at this event, yet we all meshed well together! I would place myself somewhere in the middle, however I learned a few simple tips to help develop content strategy. Our own Arnie Kuenn shared useful tools during his session”Winning Tactics for Content Creation,” and did a great job plugging AZIMA!

    • Content is not created equal. It is important to develop relevant content for each strategy (Local, Mobile, Social, Search)
    • Use Google Analytics, to find what your audience is really looking at. You can become Google Analytics certified through their free training system Conversion University.
    • Plan your content strategy on a quarterly basis. Revaluate and revisit target audience.
    • Develop consistent, relevant content in multiple channels.
    • Keynote Speaker, Greg Chapman, Sitewire, presented “Taking the Customer Lifecycle Digital” and said there are 5 stages to the customer lifecycle: Awareness, Consideration, Interaction, Loyalty and Advocacy. Develop strategy for each stage of the customer lifestyle. Each level requires different messaging to retain customer base.

Everyone could use a reminder, and if you are not already following these simple tips, here’s a refresher on how to develop content strategy.

I am looking forward to participating in the next #SMAZ, it’s well worth it!

Get to Know Jeremy Vaught & Kevin Spidel

If you haven’t registered yet for tomorrow night’s monthly AZIMA Social Event you better get to it! The event is shaping up very nicely! Right on the heels of the August 24 Primary Jeremy Vaught (Republican) and Kevin Spidel (Democrat) will talk about how Social Media is being used in political campaigns. The event is going to be set up as if it is a political debate and promises to be both informative and entertaining! In preperation for the event, I thought I’d needle our two presenters with some quick questions so that we can all get to know them just a bit better.

Quick Interview with Jeremy Vaught:

Elise Redlin-Cook: How did you first learn of AZIMA?

Jeremy Vaught: I’m pretty sure it was Twitter. I had seen it here and there, but I really took a look last year when Pam Slim was the speaker. She is one of my favorite people.

Elise: What inspired you to become involved in politics?

Jeremy: To make a difference. I’ve always been very interested in watching politicians and following along with what is happening. But at some point, I decided that simply voting wasn’t enough.

Elise: How long have you been an AZIMA member and/or attending our events?

Jeremy: Don’t tell anyone, but I’ve never actually attended an event. There have been a few time I’ve thought about it, but I’m on the West side so it is always a trek.

Elise: LOL, I understand! So which, if any social networks do you care to connect with others on?

Jeremy: I am most active on the biggies Facebook (facebook.com/jeremyvaught), Twitter (facebook.com/jeremyvaught), and LinkedIn (www.linkedin.com/in/jeremyvaught) I’m also connecting on my blogs, jeremyvaught.com and my new one intentional.ly. But I pretty much connect everywhere.

Elise: MAC or PC? Care to elaborate?

Jeremy: This past February I just bought my first MacBook Pro. Before that I was on Linux since the early 2000’s. Linux is fantastic, but Mac people are so fanatical, I had to see what all the hype is about. And honestly, I love it. It has a lot of the advantages of Linux, with none of the many detriments of Windows.

Elise: Nice, and are you driven by any passions outside of social media marketing?

Jeremy: Absolutely! My family, building my business, politics of course, and continual self-improvement.

Elise: Are you working on any interesting projects that you’d like to tell us about?

Jeremy: Outside of Web Strategy for John McCain, Kevin and I started a new podcast at PoliTechs.TV that I’m looking forward to seeing where it goes. And in addition to my consulting business, Vaught Consulting, I’m starting red7squared which is going to be a Software-as-a-Service suite of tools that I’ve written for use on the McCain campaign, and more going forward.

Quick Interview with Kevin Spidel:

Elise Redlin-Cook: How did you first learn of AZIMA?

Kevin Spidel: From a friend who is also very involved in the interactive community @BrianShaler.

Elise: So, What inspired you to become involved in politics?

Kevin: When I was young (1994) I was impacted by the fact that the news media cared more about affairs of a President and an intern then that of a Genocide happening in Africa (Rwanda.) I was appalled and sought out communities doing something about the genocide. I found Amnesty International. During my activism, I found out that change cannot happen here at home without local elected leaders that are doing something. I began getting involved in local campaigns at the age of 18.

Elise: How long have you been an AZIMA member and/or attending our events?

Kevin:For a few months now, and am proud to be part of GannettLocal who is a sponsor of AZIMA.

Elise: Which, if any social networks do you care to connect with others on?

Kevin: I tend to focus more on LinkedIn and Twitter

Elise: Me too. So how about it, MAC or PC? Care to elaborate?

Kevin: PC by design. Secret MAC lover, but never made the conversion plunge.

Elise: Haha, you’ll never go back 😉 Are you driven by any passions outside of social media marketing?

Kevin: Building community is one of my core passions. Online or offline. Social and professionally.

Elise: Are you working on any interesting projects that you’d like to tell us about?

Kevin: Currently I am working on www.voicesofarizona.com which is a free speech community forum for voices within Arizona to discuss issues of the day and to celebrate respectful discourse and the diversity of opinion. Jeremy Vaught and I have started a podcast called PoliTechs.TV which focuses on new media within the political space. I am also working as the Community Architect for a startup division of Gannett focused on localized multimedia marketing for small and medium sized businesses called GannettLocal.

My thanks goes out to both Jeremy and Kevin for taking the time for us to get to know them and I am excited to see them at tomorrow’s AZIMA event “Social Media and Politics” , at the Scottsdale Hilton 6:00 p.m!  I hope to see you there!

Mission to Meet AZIMA Members: Part 7

Wow, I can’t believe this is the seventh edition of my Mission to Meet AZIMA Members series.  I hope you all are enjoying it as much as I am!

This week, I am pleased to introduce you to Ethan Mowery, a “self proclaimed Internet guru.”  He is the Director of Online Advertising for Orange Slyce, as well as freelance web consultant and designer.  He said he was excited to attend AZIMA events to meet others in the industry and learn from them.

Check out Ethan’s online portfolio to see some of his work!

Also, don’t forget about the upcoming AZIMA event on September 14th to learn about how social media is being integrated into political campaigns.  See you there, and hope to catch you with my flip cam!

Getting Political with Social Media

Social media is used as a marketing strategy by businesses across the world.  Everyone is on Twitter and Facebook these days, and if you’re not, you’re surely missing out on making connections and developing relationships with millions of people.  Personally, I use social media to connect with others in my industry, keep up popular brands, get breaking news and track the setlists of my favorite bands. And recently, I have noticed an influx of political figures using social media.

Jeremy Vaught

Social media is used in all sorts of promotions, so why not political campaigns?  Sites like Twitter and Facebook are used constantly throughout the day by millions of people who are open to connecting with others.  People often get breaking news via social media.  In fact, CNN has more than a million followers on Twitter.  It makes sense that political figures would be represented on social media sites, though I assume the tactics used in a political campaign may be different than a brands promotion of a new product.  With politics, there are reputations to protect, and very high profile reputations at that.

Kevin Spidel

Luckily, AZIMA has given me a chance to learn about social media use in political campaigns this September.  On Tuesday, September 14, two local experts will share their experiences with social media in politics.  Republican Jeremy Vaught is the Web Strategist for John McCain’s 2010 campaign and Democrat Kevin Spidel has worked in a variety of political campaigns and international advocacy organizations.  Join me at the event and learn more about social media.  Register today!

Mission to Meet AZIMA Members: Part 6

The sixth edition of Mission to Meet AZIMA Members video series features Cory Howell of MorePro Marketing.  Howell, interested in local search sites, said he was looking forward to meeting other Phoenix professionals and looking forward to the presentation.

What do you think of the video series? Is it helpful to put names to faces in our industry? Personally, I am having a great time talking to and getting to know AZIMA members. See you September 14th!

Mission to Meet AZIMA Members: Part 5

I know you’re all dying to meet this week’s featured AZIMA member, but I’m sure most of you already know him! At the August 10th social event, I had the pleasure of interviewing Matt Siltala before he spoke about local search sites to the group.   Siltala is one of the founders of Dream Systems Media and has been involved in the Internet marketing world for many years.  He knows a ton about SEO and is a Yelp-lover too!

In addition to being an SEO fanatic, Siltala is a big Arizona Cardinals fan, so we decided to ask him about his predictions for this season as well 😉

Also, for the record, my friend and co-worker Michael Schwartz has volunteered to help me with the Mission to Meet AZIMA Members video series.  We look forward to meeting some of you next month on September 14th to discuss social media and politics.

Mission to Meet AZIMA Members: Part 4

This week’s featured AZIMA member is Jessica Dimino from Orange Slyce, the “eHarmony of student employment.” I had the pleasure of meeting a few Orange Slyce employees and found out what they are all about. Dimino said she learns a lot from AZIMA events, which is what keeps bringing her back each month.

Now the fourth week of the Mission to Meet AZIMA Members is complete! And don’t worry, I got a new batch of videos at the event last Tuesday. Also, don’t forget to check out this month’s AZIMA webinar, which is today at 11:30 AM PDT!

Social Media AZ: Will You Be There?

Guest Post By: Kaila Strong, Social Media Architect, Vertical Measures

You’ve probably already heard the buzz: there’s another Social Media AZ event coming up in September. Woo hoo! Here are some details about what you’ll learn at the event:

  • How successful social media strategies have worked for other businesses and/or their clients.
  • A chance to attend the Online Marketing Institutes Social Media Workshop (SMAZ attendees will save 30{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} using code OMISMAZ30 at checkout)
  • Learn all about social media from experts like Greg Chapman of Sitewire, Matt O’Brien of Mint Social, Arnie Kuenn of Vertical Measures, Mike Corak of Tallwave, Bret Giles of AgencySide, and many others.
  • Focus on real world examples of how to apply the knowledge we’ve learned at prior SMAZ conferences.

Sounds like a great time right? See the buzz: Check out all the peeps already tweeting about the event (you might even find a coupon code or two!). #SMAZ

Hope to see you there!

Register for tickets: Full Access All Day Tickets available, special pricing for students or previous attendees (buy one get 2nd 50{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} off!). Register here.

Be there: MadCap Theater – 730 S. Mill Ave, Tempe, AZ 85281 on September 9th, 2010 (view map here).

Parking: There will be free and discounted parking available. Once you register you’ll get more details.