Why Non-Profits Have an Unfair Advantage with Social Media Marketing

This presentation is a follow up from 2009’s Arizona Coalition to End Homeless Conference. On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.

The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Isn’t this what social media marketing is all about by having a third party promoting a message to benefit another?

The Formula for Happiness (by Deepak Chopra)

  • 50% is a result of our first three years of life (based on external factors; particularly the people that we were around during that time)
  • 10% is based on the conditions of your life (Are you rich or poor? Does your environment fit your lifestyle? Are you secure?)
  • 40% is based the choices we make each day (making you feel good, helping others, etc.)

 

Find a cause that you care about, get involved and be a lot happier. If you need a push, mark your calendar for November 19th (7:30am-9am). Last year over 2,000 people dedicated their time and helped raise over $750,000 for St. Vincent de Paul. Learn more…

Read the full post on social media marketing for non-profits

Trends In Search Marketing With Danny Sullivan: Recap

Read, as we summarize the most recent AZIMA social event held October 12th. Danny Sullivan, Editor-In-Chief of SearchEngineLand.com, shares his experiences with search engine marketing, and explains the trends in search today.

Google Strength
In the first part of his presentation, Danny reiterated what many of us already know: Google is the dominating search engine. But what I found interesting was how he also spent a large time discussing Bing and Yahoo. Bing is constantly increasing their market share, but largely at the expense of Yahoo. Bing’s marketing message has been, “Bing is your alternative to Google”, whereas with Yahoo….their marketing is inconsistent. Did you know that Yahoo recently turned off their own search engine, and are now using Bing? Yahoo was one of the oldest search engines, but with declining numbers it’s no surprise. Yahoo admits that they will always be a search engine, but they know that Bing works better. So why not use it instead? Something else interesting about Yahoo: their accordion view. I’ll admit, I haven’t heard of this yet, but Danny mentioned it in his presentation. This is one of the new ways Yahoo is attempting to stay in the game.

It’s Danny’s opinion that Bing will continue to take market share from Yahoo, but noted: how much will Bing be willing to spend to gain that market share? They’ve been featured on The Colbert Report and Gossip Girls, are trying to coin the term “Bing’d It”, but how successful will they be after the ads stop? It will be interesting to see how this shapes up in the months and years to come.

Vertical Search

It’s not just web pages and ads anymore. More and more content is shown in search engine results pages: news, images, video, real time results, etc…. It’s important to have your website displayed in these areas, and allows even the smallest of sites to be featured on the first page of Google. Danny discussed real time search a bit more in depth, and gives a great example as to how you can utilize real time search to your advantage: answer questions. Using “anyone knows” type search phrases in Twitter search will yield results that are exactly targeted to your specific demographic (depending on the keyword you attach to the search phrase). Play around with it. He’s found that many people are actually responsive and thankful when you provide them answers, even if you’re uninvited to the conversation.

Is Facebook a search engine, a Google killer, changing the way we search? Danny suggests that the answer to these questions is no. Facebook is not meant to be a search engine, and shouldn’t be confused as such. Nor is Facebook a Google killer. He eluded to the possible partnership between Facebook and Bing, and sure enough yesterday it was announced. Read his blog post from yesterday to get a bit more information about this amazing addition to Bing search results.

With the new ‘Like’ button popping up all over the place, some have suggested that Facebook will change the way we search. Danny points out that what many fail to acknowledge is that Google already has the information that the ‘Like’ button might be collecting. Google knows what you search, where you go on the web, and how you do it. They collect their information in their own way and utilize it, they’ll “get it by hook or by crook” as Danny puts it.

Next up Danny discusses mobile search, and it’s increasing popularity online. Many say that users don’t utilize mobile search because they use apps, but Danny points out that what is an app but mobile search? Mobile search is here to stay, that’s for sure.

Google Instant

Is this the death of SEO? No. And in all reality, SEO seems to have been impacted very little. What it has done however is exemplify that as search marketers we should be more conscious of suggested searches, and surprisingly: below the fold is doing better than expected. As far as PPC goes, alright: Google instant might affect it. Overall, we’re in a watch and see mode.

I’m sure you are as excited as we are to see what happens in the future of search marketing.

What were your major take-away’s from Danny’s presentation? Share in the comments below.

The 5th Annual Arizona Entrepreneurship Conference

Are you waiting for change in your businesses? Move your business forward! Hit the RESET button.

This November 17th, Stealthmode Partners and The Opportunity Through Entrepreneurship Foundation host the 5th Annual Arizona Entrepreneurship Conference.

This year’s conference, AZEC10, will focus on what new entrepreneurs and established business owners can do in their businesses to get things growing again.

Combining national thought leaders and local CEOs in a forum for best practices, networking, and collaboration has been a hallmark of the conference since its inception in 2006. This year’s conference is no exception with an all star line up including …

Keynotes by:

  • Silicon Valley Venture Capitalist, angel investor, entrepreneur and disrupter, blogger at Master of 500 Hats:  Dave McClure
  • Industry Analyst for Altimeter Group, columnist for Forbes CMO Network and author of The Web-Strategist, Jeremiah Owyang
  • marketing and online media expert, author of Engage! and Putting the Public Back in Public Relations, Brain Solis
  • Flowtown founder Ethan Bloch
  • Robert Johnson, founder of Tempe-based ESS, sold last year for $60M+

Local Arizona leaders

  • Callaman Ventures
  • Arizona Angels
  • Beanstalk CFO
  • Infusionsoft
  • Kolbe Corp
  • EcoEdge
  • Shwaag.com
  • Pay Your Family First
  • Brain Savers
  • Gangplank
  • Pillsbury Wine Company

Chairman of the Board of OTEF Joan Koerber-Walker shares, “I have had a front row seat each year as well as access behind the scenes at the conference.  I’ve met many great people, picked up great ideas and also seen the difference that the money raised at the Conference makes.”

Buy your tickets and take advantage of the discount today! Follow the CorePurpose blog stories featuring this year’s AZEC10 speakers and some of the people you’ll meet at the conference, plus organizations and community leaders who make the conference possible.

Early bird tickets are $25 off through Friday on the conference website at www.AZEC10.com.  Students are $99.00. Members of the community can also get involved by choosing to sponsor a student or support  OTEF and AZEC10 through donations and sponsorships.

You can also follow our updates at www.twitter.com/AZEC10, and AZ Entrepreneurship Conference Founder Francine Hardaway of Stealthmode Partners www.twitter.com/azentrepreneurs .

This post was created with excerpts from CorePurpose by Joan Koerber-Walker and the official www.azec10.com website by AZEC10 volunteer and entrepreneur matchmaker @RoseannHiggins of SPIES.

Note: The Opportunity Through Entrepreneurship Foundation’s mission is to provide training and support to help at-risk youth and adults improve their lives by creating and growing entrepreneurial ventures.

Danny Sullivan Explains the Future of Search in Less Than a Minute

At last night’s AZIMA social event, attendees had the pleasure of hearing a presentation from Danny Sullivan, Editor-in-Chief at Search Engine Land.  Sullivan is considered a “search guru” by many and has been in the business for more than a decade. In this short video interview, I cut right to the chase: what is the future of search?

For those of you who missed the event, a full wrap-up of Danny’s presentation is coming soon, so be on the look out!

Help Support the Chandler Food Bank and Enter to Win an iPad!

Did you hear the buzz around the valley? Danny Sullivan, editor-in-chief at Search Engine Land and founder of Sphinn, will be presenting at the Tuesday October 12th AZIMA event. Be sure to register soon, tickets are going fast!

At the Tuesday event, we’ll be accepting canned food donations in a joint effort with Gangplank to support the Chandler Foodbank. Help end hunger in our state, and show your support for the residents of the greater Chandler area.

But that’s not all folks: Donate your canned food or nonperishable items and receive a raffle ticket to win a brand new iPad donated by our sponsor Incentive Logic, based in Scottsdale. Each canned food item or nonperishable item equals one raffle ticket, so attendees have multiple chances to win.

This is the mother of all food drives, and with no limit on the number of raffle tickets you better be sure to bring TONS of donations for more chances to win! One catch: you must be present to win. We’ll announce the winner after Danny’s presentation, so make sure you don’t leave early.

Empty out your cupboards and help feed the hungry while learning about search from one of the industry’s top SEO-ers. See you Tuesday, I’ll be at the reg desk waiting for your donations!

Mission to Meet AZIMA Members: Part 10

Can’t believe this is the 10th edition of my mission! I’ve met some great people along the way, and I am looking forward to meeting even more.  And, the tables will be turning soon, as someone will be interviewing me about my AZIMA experience.

This week featured AZIMA member is John Wolfe!  John manages his own blog where he discusses social media, public relations and digital media.  He loves to expand his network, as he attends local events as much as he can!

He said he loves AZIMA events because of the caliber of presenters and attendees, and the food isn’t bad either! 😉  Also, by attending monthly social events, John said he stays up to speed in all that is going on in the interactive marketing industry.

Who is excited to hear Danny Sullivan‘s presentation Oct. 12?  I know I am!

AZIMA Connects Hiring Firms with Graduates and Interns for Interactive Marketing Positions

AZIMAs mission is to help firms, businesses, educational institutions, and students foster their understanding of interactive marketing.  As the leader in Arizona for marketing strategies, best practices, and solutions for the industry, AZIMA is proud to announce the release of their Academic Outreach Guide for Interactive Marketing!  You can find the 21-page Academic Outreach Guide on our website.

For Employers Recruiting New Hires:

In the guide you’ll find a matrix categorizing each skill related to interactive marketing that Arizona universities teach to guide you to the best schools for recruiting.  From web design to Internet technology, from information systems to general management, you’ll be able to find the perfect source of talent for your company needs!

Once you find the skills of interest, link to the school of your choice (or all of them!) to find contact information in the school’s career management department.  You’ll also find links to post jobs and internships directly on school websites.

Not only does the guide provide information about all the major universities and colleges in Arizona, it also offers information about Maricopa Community Colleges, providing an even deeper network and talent pool for your company needs.

For Students Interested in Interactive Marketing:

Students will find value in the same guide, since the schools are organized by skill or area of study. Whether seeking a university degree or just looking to enhance your skill set with a class or two, students and employees and find the best fit through the interactive guide.

Students can also check out the link to the AZIMA Job Board where you can find multiple job listings for full-time employment and internships.  Post your resume so companies can find you!

Check out the link to AZIMAs LinkedIn page and our Events page, where you’ll find information on the latest networking event.  What better way to get noticed by that new company than to personally introduce yourself at the next AZIMA reception!

Take some time to read through the guide.  Its purpose is to find and foster the talent of emerging student leaders and turn them into the next generation of Internet Marketers…. all right here in Arizona.  Enjoy!

Mission to Meet AZIMA Members: Part 9

This week I’d like you to meet… Heather Lynn Herr from Terralever!  As a professional in the Internet marketing realm, Heather said she loves to come to AZIMA each month to keep up with all her friends in the industry.  Also, she loves learning from her peers and AZIMA events are perfect for that!

We had some laughs before the interview, as you’ll see.

Great to meet you, Heather!

So, who is excited for AZIMA’s next event on Oct. 12 with Danny Sullivan? I know I am. We’ll be discussing search marketing with an SEO great, and you won’t want to miss it. If you haven’t registered yet, be sure to do so ASAP, because this event will sell out! See you there, Flip cam in hand!

Mission to Meet AZIMA Members: Part 8

It seems like it has been awhile since the last Mission to Meet AZIMA Members post, but the wait is finally over!  This week, I’d like to introduce you to Jim Lupkin, Co-Founder and Social Media Director at WeBuildYourSocialMedia.com.  He heard about the Social Media and Politics event with Kevin Spidel and Jeremy Vaught and decided to attend an AZIMA event for the first time.  We’re glad to have you, Jim!

Hopefully Jim will join us next month for the October 12 social event, where we will be discussing Search Marketing with Danny Sullivan, editor-in-chief at Search Engine Land.   You should too!  See you there.

5 Simple Things I learned at #SMAZ 2010

Guest Post By: Sarah Geiger, Co-founder of AZPRC

Last week, I joined several other Valley professionals at this year’s Social Media AZ (#SMAZ) at Tempe MadCap Theater. Most were interested in learning the same thing: how to use social media effectively. Noticed a wide spectrum of experience at this event, yet we all meshed well together! I would place myself somewhere in the middle, however I learned a few simple tips to help develop content strategy. Our own Arnie Kuenn shared useful tools during his session”Winning Tactics for Content Creation,” and did a great job plugging AZIMA!

    • Content is not created equal. It is important to develop relevant content for each strategy (Local, Mobile, Social, Search)
    • Use Google Analytics, to find what your audience is really looking at. You can become Google Analytics certified through their free training system Conversion University.
    • Plan your content strategy on a quarterly basis. Revaluate and revisit target audience.
    • Develop consistent, relevant content in multiple channels.
    • Keynote Speaker, Greg Chapman, Sitewire, presented “Taking the Customer Lifecycle Digital” and said there are 5 stages to the customer lifecycle: Awareness, Consideration, Interaction, Loyalty and Advocacy. Develop strategy for each stage of the customer lifestyle. Each level requires different messaging to retain customer base.

Everyone could use a reminder, and if you are not already following these simple tips, here’s a refresher on how to develop content strategy.

I am looking forward to participating in the next #SMAZ, it’s well worth it!