Hope you all are having a wonderful Friday! This Friday, I would like you to meet Libbie Miller from Sitewire. Libbie tells us about her interest in content marketing — one of the things that draws her to AZIMA!
Thanks, Libbie! Hope you enjoyed last month’s presentation with Joe Pulizzi! Next month’s event is right around the corner, and you won’t want to miss David Szetala talking Pay Per Click marketing. Hope to see you there.
Everyone in the industry knows that content is key, but not everyone knows what to do with it. Up and coming author and founder and president of Vertical Measures Arnie Kuenn wants to help you!
On April 7th at the Dynamic Worldwide training center in Tempe, AZ, Arnie Kuenn himself will be conducting a content marketing workshop to help professionals, students, and marketers alike, understand and learn how to create strategic content marketing plans.
Not Just Another Workshop
Unlike any other event, Arnie will provide guests with his uniquely developed, one of a kind process of how to create and market valuable content. Conducted in an exciting, hands on environment, Arnie will gracefully guide participants through the “Chain” of content marketing. The “Chain” consists of 8 critical steps of content marketing from developing exceptional content to implementation to measuring your success.
Each workshop member will receive a workbook filled with exercises, expert resources, and of course, a detailed outline of the step by step process. After a day filled of fun and learning, all students will leave the event with a pocket full of tools to guide them through the process of creating and distributing powerful content not only once, but time and time again. For your added hard work, each student will be given a FREE copy of Arnie’s up and coming book, as well as five free how to guides on Facebook, Twitter, Blogging, Keyword Research, and Local Search Marketing.
Event Details:
Date: Thursday, April 7
Time: 8:00 a.m. – 5:00 p.m. *Food and Breaks will be included!
Place: The Dynamic Worldwide training center 4500 S. Lakeshore Dr. #695 Phoenix, AZ
If you feel like you understand what good content can do for you, but you don’t know where to go from there, this workshop is for you.
Register by March 1st to receive 40{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} off and guarantee yourself a seat!
Hello and happy Friday! I hope you all enjoyed Joe Pulizzi’s presentation on content marketing. At the event my colleague, Michael Schwartz took over for me in our video series as I was part of a round table discussion with Joe. Michael got some great footage and I’d like to share it with you! I’d like you to meet Martin Zwilling of Startup Professionals Inc. Martin said he works with Start ups and wants to learn more about marketing… making AZIMA events the perfect place for him to learn!
Glad you could make it, Martin! And don’t forget to mark your calendar for next month’s social event featuring David Szetala talking Pay Per Click marketing.
At last night’s Arizona Interactive Marketing Association’s monthly social event featuring acclaimed author and God-father of content marketing Joe Pulizzi, CEO of Junta42 presented to the attentive crowd of more than 100 attendees. Within his content marketing discussion, he presented the ten common pitfalls for novice content marketers and provided actionable steps to take to repair your ailing content marketing.
1.) Too many goals for your content. You either have too many goals and objectives for your content marketing or you have no clue why you are doing what you are doing. There are a myriad of reasons to create and publish content such as customer retention, lead generation, establish thought leadership, lower customer service costs, open new markets, etc. but rarely can one piece of content accomplish multiple goals. Quick Fix: Pick a goal, ANY goal. Be specific about it and stick to it!
2.) Your Content is about EVERYTHING. You have no niche. You create content on the entire industry, or even worse, you create content that isn’t even related to your industry! You end up going big, and now no one cares. Quick Fix: Pick your niche. Focus on content that presents you as the trusted provider in that region for your services or product.
3.) The Content is ALL about YOU, YOU, YOU. Remember, your customers don’t care about you. They care about themselves. You are not as important as you think you are. It’s not WHAT you sell that is important to them, it is the experience they’ll have with your product or service. Quick Fix: Focus on your customers’ pain points and create content around that.
4.) Your content is good enough: You are not just competing with your product or service competitors when it comes to content. You are competing with everyone and everything, even traditional media companies. Quick Fix: Invest in your content. Create a unique point-of-view. Make your content unique, interesting, fun (if possible), multichannel and execute. Think of creating and defining your own category.
5.) Lack of a Content Calendar. Stop thinking from a campaign mentality. If your content isn’t consistent it may confuse your reader. Creating compelling content is a promise to your customers. Quick Fix: Create and maintain a content calendar and editorial strategy. A great rule of thumb to get started with is the 1-7-304-2-1 Plan. Also, aim for creating 10 pieces for different online distribution channels (Blog, Article, Twitter, Facebook, Youtube, Slideshare, etc.) from every content idea. Repurpose, repurpose, repurpose!
6.) Not Leveraging Your Employees. Your employees are perhaps your greatest content marketing assets (in a close run with your customers themselves). Quick Fix: Find the 10-15 percent of your employees that are inherently content creators and start to nurture that. Allow them to be a part of your brand message.
7.) That People will Magically Engage in your Content. Stop relying on magic to push your content along. Unless you are a rock star or professional athlete, you’ll have to work for it. Quick Fix: Find out where your customers are hanging out (use social listening to start) on the web and be active in those communities. Also, look into using offline channels like in person events, print, radio, etc.
8.) Your Content Has No Owner. With content being pumped out by marketers with fervor these days often times your content doesn’t have clear ownership. Quick Fix: Find your chief editor, content strategist, chief content officer or whatever you’d like to call them, internally or if you don’t have the resources in-house, look externally for help.
9.) You Don’t Have Content Experience. One of the greatest challenges in Content Marketing is developing great content that your audience would be interested in reading and/or sharing. Quick Fix: Instead of focusing on your benefits of your product or service try to focus on sharing value for your reader and help them get a feel for the experience of using your product or service. Use a little storytelling.
10.) You Don’t Internal Support for Content Marketing. Those brands that don’t have senior level support for content marketing are said to be 300{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} more likely to stink at content marketing. Quick Fix: Engage them and your chance for success drastically increases!
Interested in hearing more about this fantastic presentation from Joe Pullizzi? Check out some the wrap up post from Nick Roshon, “Awesome Content Tip by Joe Pulizzi: Create 10 pieces of Content for Every One Idea You Have,” on the night’s events or the one from Roy Reyer, “Does Your Content Stink?”. They are popping up all over the place. He must have made an impact!
TGIF! It’s Mission to Meet AZIMA members time. And this week, it’s Sonia Bradley Gleason’s time to shine! Sonia, who works at azcentral.com, she said enjoys attending AZIMA events to network and socialize with other industry professionals. Also, she loves to learn best practices in the industry and learn trends at the forefront of the interactive marketing space.
Glad you enjoy the events, Sonia! Hope to see you next week at AZIMA’s monthly social event featuring Joe Pulizzi! And don’t forget, for an added bonus, AZIMA is now offering VIP tickets, which give you the chance to be seated as his table! For details on printing VIP wristbands and tickets contact [email protected].
Speaker, writer, and influencer Joe Pulizzi is the “man” of the content marketing world. Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, and recognized as the Most Influential Content Strategist via Lavacon. He’s also the co-author of Get Content Get Customers (McGraw-Hill) which has been called “the Handbook for Content Marketing.” He writes one of most popular content marketing blogs in the world. Is the founder of Junta42, the Content Marketing Institute, SocialTract and even has a few others in the works.
When he’s not receiving awards, creating companies, or writing books, he speaks to groups of people all over the world about marketing, publishing, social media, new journalism, personal branding, and why he always wears orange.
Clearly a man of many talents, one can have the honor of hearing him speak as AZIMA proudly presents – Joe Pulizzi February 8th at the Scottsdale Hilton Hotel in Arizona.
Event Details:
Date: Feb 8th
Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, Az 85250
Time: 6:00p.m – 8:00p.m.
Tickets: Student $25
Members $35
Non Members $45
At the Door $55
*Student and Member discounts available with promo codes “STUDENT” OR “AZIMAMEMBER”
Want to get up close and personal?
For an added bonus, AZIMA is now offering VIP tickets, which give you the chance to be seated as his table, and for an hour you can get all the information you ever dreamed of about content marketing straight from the man himself. For details on VIP tickets contact [email protected] .
Giveaway
At the event, you can also enter to win 2 Free SMAZ tickets! But don’t fret, if you don’t happen to be the lucky winner AZMIA offers discounts just type in promo code SMAZ4AZIMA on http://bit.ly/SMAZ4 for 30{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} off.
Joe started throwing around the words ‘content marketing’ back in the early 2000’s, and it has now become a philosophy driving some of the most effecting marketing programs in the world. Now’s your chance to hear about his successful strategies, come see him speak and see what you can do to become a better marketer.
Happy Friday! This week’s Mission to Meet AZIMA Members brings you Jason Grovert of Ryland Homes! Jason said he likes to attend AZIMA events to stay ahead of the latest trends in the interactive and Internet marketing industries. He said many of the speakers have presented useful information he can apply at his workplace. David Mihm’s local search presentation has been one of Jason’s favorites, as many of the information could be applied to his work.
Thanks for hanging out with us at AZIMA every month, Jason! Look forward to seeing you at next month’s social event featuring Joe Pulizzi talking content marketing!
If you haven’t registered for the largest Interactive Marketing Event in AZ, what are you waiting for? SMAZ4 is the premier business focused event to help companies understand and learn the latest techniques in digital marketing and social media. Learn from Arizona home grown industry experts in social media marketing and corporations that have experience in how to do it right with a focus on real world experience. That’s right, this means they’ll share the good, the bad AND the ugly. Your ticket also comes complete with a free copy of the newly released, The Now Revolution. February 11th, 2011 is the date to remember and its approaching fast, so you better register now! Don’t forget to use discount code “SMAZ4AZIMA” to receive 25{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} off as a friend or member of AZIMA.
Conversion Conference is a worldwide conference series dedicated exclusively to issues related to optimizing the conversion rates of online campaigns. Virtually anyone who has responsibility for increasing the effectiveness of a B2B or B2C website, improving ROI of marketing efforts, and maximizing online revenues will find value in attending this premier event!
Both experts and authors in disciplines ranging from web design, email marketing and persuasion principles to multivariate testing and usability converge for an action packed two days to discuss the latest tools and techniques available to help website owners and marketers increase the effectiveness of their online marketing efforts.
Keynote Speakers:
Tom Davenport
Author, Competing on Analytics: The New Science of Winning
Tim Ash
Author, Landing Page Optimization, Conference Chair
Bryan Eisenberg
Co-Author, Call to Action, and Always Be Testing
Michael Summers
Co-author, Creating Websites that Work
Practical Sessions, Actionable Takeaways:
Check out the full agenda and speaker line up which takes place on March 14th and 15th.
Conversion Conference is the only worldwide event series focused exclusively on improving website conversions featuring conversion improvement strategies and tactics by the leaders in the field.
Friends and members of AZIMA can use the promo code “CCW943” for $250 off on 2-day Conversion Conference passes or combo passes to CC and the parallel eMetrics event.
This week I’d like you to meet Sheila Kloefkorn of KEO Marketing! KEO Marketing is a long time sponsor of AZIMA, with good reason, Sheila said. She said she feels it is the best place to learn anything interactive marketing. Also, she said she loves the diversity of topics and speakers at each event.
Nice to meet you, Sheila. See you at next month’s event featuring Joe Pulizzi. The discussion will focus on content marketing!