Mobile usage is already far ahead of comparative desktop growth a decade ago. That’s one of the insights gleaned from this week’s AZIMA monthly event featuring guest speaker Devin Anderson, Google Mobile Account Executive.

Nearly 100 members of the Arizona Interactive Marketing Association gathered to hear Anderson disperse such tasty nuggets of tech-geek goodness like:

  • About 925,000 mobile devices are activated every day
  • Mobile-specific adwords campaigns have seen click-through rate increases up to 11.5{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903}
  • Retailers with optimized mobile sites are increasing customer engagement by 85{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903}
  • 61{2bbd478b6aadf2a9bb5e10dcf35d17c0d0772390afbaf5ac8145fb1096668903} of users will not return to your site if it is not mobile enabled

Clearly, the theme running through the 45 minute presentation was to mobilize your web site, if you haven’t already. Anderson provided several tips to AZIMA members to do just that, including keeping the layout simple; design for thumbs, not mouse clicks; prioritize your content; use uniquely mobile features, and make it easy to convert.

Among the AZIMA members attending included interactive marketers from Vertical Measures, Mint Social, Empire Cat, Gannett Local and other Valley marketing companies. Anderson’s talk is just one of the benefits to members and guests that AZIMA brings to the Valley’s Interactive marketing world every month.

Every month, AZIMA brings a guest speaker to offer new insights and challenges to some of the best interactive marketers. To find out more about becoming a member or reaching this targeted tech-driven audience, contact our board members to learn about exciting opportunities for 2012.

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