Author: Roger Hurni

What marketers need to know about website engagement

healthcaregovBeing part of AZIMA I’m always impressed by the level of intelligence of our membership. But at times, I know that we all come across those clients who are so set on a path of implementation of a project that they can’t see the forest for the trees.

Truly understanding the needs of your audience over the desires of the information overload is a key takeaway from the website debacle.

Read my latest blog post – and CFI: WTF. – and let me know what you think and how you would have handled it differently if you have been given the assignment and a couple of hundred million dollars.