Author: Akanksha Mann

Akanksha Mann is a first year MBA student at the W.P. Carey School of Business and an ex-I.T professional, looking forward to dabbing her feet in Supply Chain and Marketing. She likes reading voraciously, dancing at odd times, wowing people with random facts and writing to unwind. She is open to criticism but digs the complements. You can reach her at [email protected] for either.

Inbound Marketing – What it brings “IN”

Posted on October 29, 2014 by - Events

Dan Tyre from Hubspot

Some 75 guests attended AZIMA’s October program where they learned about the role of inbound marketing and the latest trends in the segment. Dan Tyre, who is a founding team member at Hubspot, an inbound marketing and sales platform, shared his insights into the marketing trends. He started with trends in days of yore, and pointed out how the average customer considered the salesman as “He-Who-Knows-It-All” and was the go-to person for shopping insights.