This session will cover the heart of social media marketing with one of the country’s leading experts, Dave Kerpen. By attending this session, you will discover how much better your Facebook and Twitter marketing can be. Dave will discuss:

• Leading Facebook and Twitter business marketing strategies
• Facebook Fan Pages and Twitter pages in detail with page examples
• How to get the most out of your Fan Page via custom tabs and customization
• How to get the most out of your Twitter Page via tweets and techniques
• Tips on engaging with your Facebook Fans and Twitter Followers
• Ads, applications, contests and other Facebook marketing tools

About the Speaker

Dave Kerpen, Chief Buzz Officer, theKbuzz

Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC’s “On the Money”, ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs. In 2009, Dave spoke at the Specialty Equipment Market Association (SEMA) Conference, Print Services and Distribution Association (PSDA) Conference, and Word of Mouth Marketing Association (WOMMA) Summit.  This past year theKbuzz has expanded, with a new office in Boston and Chicago, and new clients, including Heineken, IMAX, Cumberland Farms, Uno Chicago Grill, Verizon, 1800Flowers.com,  and Stride Rite. Dave now manages the presence of over 150 brands on Facebook, and other social media sites. Dave is proud of theKbuzz’s 2008 and 2009 WOMMIE Award from WOMMA for excellence in Word of Mouth Marketing, but prouder of his two little girls at home– Charlotte and Kate. Find out more about Dave Kerpen and theKbuzz at http://www.thekbuzz.com/.