Online Video – Engaging Ads Are Paying Off

As our lives get more entwined with digital and related games, and services and apps come out at a rate greater than anyone could possibly keep up, the ability to reach audiences is becoming increasingly fractured. In order to engage mass audiences and compensate for this fracture, marketers seek many slices of many pies to… continue reading →

Presentation by Rami Kalla on Converting Video to Sales on YouTube

Guest post by: Shauna Stacy, Hummingbird Media, LLC The latest AZIMA meeting featured a presentation titled “Lights, Camera, YouTube: Converting Video to Sales.”  Presenter Rami Kalla, the owner of Tempe-based Point in Time Studios, offered an overview of the opportunities of using online video, shared a number of success stories from businesses who have chosen… continue reading →

How to Get the Most out of Online Video

Guest Post: Submitted by Gate6 These days, video is an incredibly popular way to promote a brand, drive web traffic, educate an audience on a subject and benefit your SEO.  YouTube has become a phenomenon in and of itself with many of its videos going viral – becoming extremely popular in a very short period… continue reading →