Invasion of the Second Screen

AZIMA and Ad2 Phoenix will host a special program on Aug. 21 about the second screen experience that will feature a panel of experts who will discuss these enhanced experiences that drive engagement. AZIMA volunteer Dean Batson shares his perspective on how the second screen experience has already taken over.

Attend the next AZIMA Event Featuring Neal Schaffer

Social media is all the rage lately.  There’s Twitter, Facebook, LinkedIn, Foursquare, Google+ and more.  Individuals, businesses and other organizations, use these platforms and there is a different strategy (or lack there of) for each user type. Everyday social media users use these platforms to network with likeminded individuals, keep up with friends and family,… continue reading →

Does Proving Social Media ROI Have You Stumped?

Although social media has undoubtedly become an integral part of a holistic online marketing strategy, establishing its value hasn’t been particularly easy for even those employing the tactics. Quantifying the return on effort/ investment from social media marketing has escaped both brands and practitioners alike. Scott McAndrew will cite real world examples and approaches being… continue reading →

5 Simple Things I learned at #SMAZ 2010

Guest Post By: Sarah Geiger, Co-founder of AZPRC Last week, I joined several other Valley professionals at this year’s Social Media AZ (#SMAZ) at Tempe MadCap Theater. Most were interested in learning the same thing: how to use social media effectively. Noticed a wide spectrum of experience at this event, yet we all meshed well… continue reading →

Get to Know Jeremy Vaught & Kevin Spidel

If you haven’t registered yet for tomorrow night’s monthly AZIMA Social Event you better get to it! The event is shaping up very nicely! Right on the heels of the August 24 Primary Jeremy Vaught (Republican) and Kevin Spidel (Democrat) will talk about how Social Media is being used in political campaigns. The event is… continue reading →