Avoiding Social Media Malpractice: When to Use Social, SEO, and/or PPC.
Social media “experts” (and boy are there a bunch of them) are great at talking about talking, but that could cost you your job if it doesn’t translate into hard ROI. While many organizations are directing dollars to social media campaigns, few are measuring results, and those who do often find them disappointing.
If you are wondering how to make social media work —or whether it is a fit for you at all—join us on March 9, as Bill Leake, CEO of Apogee Results, Interactive, offers advice on how to invest your time and dollars profitably. You will learn how to measure social media results, when it makes more sense to choose other channels like SEO or PPC advertising, and when it makes sense to blend the channels.
About the Speaker
William Leake, CEO and Founder, Apogee Search
Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list.
Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
Members $35
Non- Members $45
At the door $55
Register Now! (and get the reduced rate)
Rand Fishkin, CEO & Co-Founder of SEOmoz
The evolution of search engine optimization has come a long way in the past decade, and as companies put greater investment and expertise towards the organic search results, the field is more competitive than ever. This presentation will walk through the tactics that have long-term, positive effects for companies large and small, with examples of how others have executed on them to great impact. We’ll also explore tactics that have expired as the engines have grown in sophistication and what potential issues can trip up even savvy SEO operators.
Rand Fishkin is the CEO & Co-Founder of SEOmoz , a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O’Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times , Newsweek and the NY Times among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine. Twitter: @randfish
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
Hard Copy and E-book to be Awarded to Contest Winners
Now that the ball has dropped and 2010 is well under way make sure to stay up to date in the latest trends in SEO. With all the changes we see each year in the search industry, it’s imperative to have an up-to-date reference for your team. If you haven’t added the The Art of SEO penned by an amazing cast of search engine experts including Eric Enge from Stone Temple Consulting, Stephan Spencer of Netconcepts, Rand Fishkin of SEOmoz and Jessie C. Stricchiola of Alchemist Media to your library shelf, we strongly recommend it. This book recently published by O’Reilly includes valuable insight on recent updates like Bing, how search engines handle “nofollow” today, your options for canonicalization and how to optimize for mobile search, Flash content and even video.
Courtesy of your friends here at AZIMA,
you have two ways to win your very own copy for FREE!
1.) Attend this month’s signature AZIMA social event on Tuesday January 12th “Strategies for SEO Success in 2010” presented by Rand Fishkin, one of the authors of this great reference and you’ll be automatically entered to win one of 20 hard copies. The doors open at Tempe Mission Palms at 6:00PM for networking, enjoy a light dinner and two free drinks and you can even stick around after the presentation and get it signed if you’d like! Register Now for only $35
2.) Can’t make it to the event? Help us spread the word on twitter by following @joinazima and retweeting our tweet with the link back to this blog post #AZIMASEO and you could be the proud new owner of the e-book version to add to your arsenal. 10 lucky tweeters will be announced at the event, and will be notified via twitter.
Good luck to you and we hope to see you on the 12th!
