Why a smartphone is the true mobile device. Sorry, tablets.

By Jonathan Scolero What’s an example of a “mobile device”? If you said a “smartphone”, correct! If you said a “tablet”, WRONG! Everyone knows that mobile devices have become the premier marketing communication platform nowadays.  However, few companies seem to know how to effectively use them to reach customers … let alone correctly identify what a… continue reading →

Getting jazzed about November’s event speaker Jonathan Salem Baskin

What do Forbes, Advertising Age, Apple’s iMac, Nissan …  and now AZIMA … have in common? Answer:  November’s speaker Jonathan Salem Baskin, president of marketing consultants Baskin Associates and a global brand strategist.  Baskin has 30 years of professional experience helping clients large and small deliver better, sustainable, and more reliable marketing and brand value…. continue reading →