Avoiding Social Media Malpractice: When to Use Social, SEO, and/or PPC.

Social media “experts” (and boy are there a bunch of them) are great at talking about talking, but that could cost you your job if it doesn’t translate into hard ROI. While many organizations are directing dollars to social media campaigns, few are measuring results, and those who do often find them disappointing.

If you are wondering how to make social media work —or whether it is a fit for you at all—join us on March 9, as Bill Leake, CEO of Apogee Results, Interactive, offers advice on how to invest your time and dollars profitably. You will learn how to measure social media results, when it makes more sense to choose other channels like SEO or PPC advertising, and when it makes sense to blend the channels.

About the Speaker

William Leake, CEO and Founder, Apogee Search

Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list.

Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

Your first two beverages and light dinner are included!

Location

Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!

Time:

6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up

Members $35
Non- Members $45
At the door $55

Register Now! (and get the reduced rate)

At our recent social event on August 11^th, we were treated to a dynamic presentation by Trista Handisides, Manager of Market Solutions for Facebook and her associates, Mark Wallrap and Kristen Wallace. Trista and her team covered the in’s and out’s of Social Media Marketing within Facebook and showed us that there’s WAY more potential to leverage the power of their huge audience than most of us knew. 

For those of you who couldn’t be there with us in person…or those who were, but would like a refresher…we’ve published the presentation in our rich media format and you can view them at the links below. 

 If you’ve got a pretty robust broadband connection, give this higher quality version a spin: www.EssentialET.com/azima/aug09/facebook/index.htm

 If you’re on a slower connection you may want to view this version:  www.EssentialET.com/azima/aug09/facebook2/index.htm

 Don’t forget to check out the super secret surprise under the ‘Resources’ tab…you’ll be glad you did!

 Enjoy, SHARE with your networks and remember to JOIN AZIMA and encourage your associates to do the same so we can continue to bring you great programming like this!

 Posted by Chance Carpenter

AZIMA Vice President, Video Production

Chance@EssentialET.com