Email Is the New Direct Mail

Direct mail can target people by region and can count conversions with a specific phone number, coupon code or URL. Sounds like the perfect marketing tactic, right? Maybe not. While some marketers swear by it, direct mail is no longer the end-all, be-all of direct marketing. Nowadays, anything important (paying bills, shopping, etc.), can be… continue reading →

Sept 2013 Event Recap – Email in an Increasingly Mobile and Social World

More than 70 guests attended the Sept. 19 Arizona Interactive Marketing Association (AZIMA) event, “Email in an Increasingly Mobile and Social World,” presented by Chris Sietsema, owner of Teach to Fish Digital, at the Hilton Scottsdale Resort & Villas. Chris delved right into real-life examples of email campaigns, critiquing well-known brands and pointing out how… continue reading →