This photo was taken at the AZIMA event 2/9/2010
The Arizona Interactive Marketing Association (AZIMA) strives to inspire interactive marketers while simultaneously educating and connecting them.
Come and experience the energy and enthusiasm of an AZIMA networking event where you’ll have the unique opportunity to meet industry professionals like yourself who a share a passion for interactive marketing.
Each month, AZIMA presents engaging speakers and topics to stimulate fresh ideas and provide a forum for discussing the plethora of critical issues our industry faces. Our events attract Arizona’s best and brightest! Join AZIMA and join the valley of the sun’s foremost crowd of smart, savvy marketing professionals.
Check out this month’s upcoming educational and networking event: Is Social Media a Waste of Money? on March 9th, 2010 at Tempe Mission Palms featuring William Leake, CEO and Founder, Apogee Search.
Did you have to miss February’s event? Not to worry! You can view the full Panel: Social Media as Part of an Integrated Marketing Strategy discussion.
According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.
About the Speaker
Evan Klein, Founder and President, Satrix Solutions
Evan Klein is the founder and President of Satrix Solutions, a strategic advisory firm based in Scottsdale, Arizona that helps companies turn their customers into loyal advocates. For more than 15 years, Evan has been responsible for customer acquisition, retention and profitability in high touch point, customer-centric organizations. As an enthusiastic champion for voice-of-customer driven change, Evan has designed and managed customer feedback programs for several consulting firms and agencies, each serving Fortune 1000 clients. He has experience with all phases in the life cycle of these programs, including design, construction, execution, analysis and, most important, ensuring they are driving positive change. Prior to founding Satrix Solutions, Evan established and led the office of Client Satisfaction at iCrossing, a 550-person interactive marketing agency. Learn more about Evan at www.satrixsolutions.com.
Hard Copy and E-book to be Awarded to Contest Winners
Now that the ball has dropped and 2010 is well under way make sure to stay up to date in the latest trends in SEO. With all the changes we see each year in the search industry, it’s imperative to have an up-to-date reference for your team. If you haven’t added the The Art of SEO penned by an amazing cast of search engine experts including Eric Enge from Stone Temple Consulting, Stephan Spencer of Netconcepts, Rand Fishkin of SEOmoz and Jessie C. Stricchiola of Alchemist Media to your library shelf, we strongly recommend it. This book recently published by O’Reilly includes valuable insight on recent updates like Bing, how search engines handle “nofollow” today, your options for canonicalization and how to optimize for mobile search, Flash content and even video.
Courtesy of your friends here at AZIMA,
you have two ways to win your very own copy for FREE!
1.) Attend this month’s signature AZIMA social event on Tuesday January 12th “Strategies for SEO Success in 2010” presented by Rand Fishkin, one of the authors of this great reference and you’ll be automatically entered to win one of 20 hard copies. The doors open at Tempe Mission Palms at 6:00PM for networking, enjoy a light dinner and two free drinks and you can even stick around after the presentation and get it signed if you’d like! Register Now for only $35
2.) Can’t make it to the event? Help us spread the word on twitter by following @joinazima and retweeting our tweet with the link back to this blog post #AZIMASEO and you could be the proud new owner of the e-book version to add to your arsenal. 10 lucky tweeters will be announced at the event, and will be notified via twitter.
Good luck to you and we hope to see you on the 12th!
Have you attended one of the recent AZIMA social events? If so, you are sure to have picked up a trick or two from our expert presenters that you’d like to share with those who missed it. Maybe, you’d just like to watch them again as a refresher. For a limited time, you can watch the September and October Arizona Interactive Marketing Association events, right here. Feel free to share them with your networks and encourage your associates to JOIN AZIMA so that we can continue to bring you such high quality programming!
PetSmart: Improving the Multi-Channel Customer Experience to Drive Revenue
Bryan Eisenberg – Landing Page Optimization Tips to Improve ROI
These presentations have been captured and are presented here courtesy of Chance Carpenter, the Vice President of Video Production here at AZIMA as well as the president of Essential Event Technologies. They are a full service online media production and distribution solutions provider. If you need to create audio or visual media content for the Internet, look no further. Chance is happy to help!
As the search algorithms have evolved, so has link building for your website. The best links are still from relevant, authoritative, trustworthy sources in nice neighborhoods. Do you have the strategy in place to attract and garner the best links from the best sources? Can you find true link love?
Get past all the misinformation and join one of the top-most experts on link building, as he offers up his favorite tips and strategies.
What you will learn in this webinar:
- Why do links matter?
- Why is anchor text so important
- When and how to purchase links
- How to maximize on-site link architecture
- How to mine and analyze competitor site links
- The biggest link building mistakes
- How to build links naturally through linkworthy content
Bonus: 20 people who attend this webinar will receive a free “Link Love Not War” t-shirt from Vertical Measures.
About the Speaker
Arnie Kuenn – President of Vertical Measures
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.
One of AZIMA’s primary goals is to educate and grow the local interactive community. Just another advantage of becoming a member of the Arizona Interactive Marketing Association is that we regularly cross-promote with other leading associations and non-profit organizations in the valley.
Social Media AZ 2: January 20th, 2009
This is a business focused event designed to help businesses understand and use Social Media. Learn from Industry Experts and Corporations that are already using Social Media to reach and support their clients. Presenters range from Fortune 200 executives to Social Media authors and SEM architects with years of experience willing to share the challenges and rewards of implementing internal and external Social media strategies. Learn policies, processes, tool sets, and monitoring techniques from the experts.
This time, SocialMediaAZ.org has offered a 45% discount to AZIMA members! To receive your discount code, email us and use it to register as usual.
Register for SMAZ2 Now!
If you’ve been to at least one of AZIMA’s signature events you’ve probably noticed our official photographer Mark Goldstein. He is actually not a photographer by trade. Mark Goldstein is President of International Research Center (IRC) providing consulting, custom research, and strategic support for business, legal and public policy clients across a variety of disciplines and arenas since 1992. Mark is a technology visionary, activist, advisor and entrepreneur who serves as a researcher and consultant to emerging and growing technology companies and public policy initiatives.
IRC concentrates on clients’ needs in the complex worlds of telecommunications, information technology, ecommerce, eContent, eLearning, the Internet, biotechnology and other domains by harnessing global information resources for informed decision making. Mark acts as project leader and principal researcher for IRC’s wide variety of research and consulting projects. He frequently speaks to business and public groups and consults with government and business enterprises on the fast evolving transition to an information economy and how best to understand and take advantage of this quickly changing environment.
The photos are up on Flickr from AZIMA’s three most recent meetings:
AZIMA dinner meeting with Bryan Eisenberg of the NY Times, Wall Street Journal & USA Today on 10/13/09
AZIMA dinner meeting with Danielle Leveille of PetsMart on 9/8/09
AZIMA dinner meeting with Facebook executives on 8/11/09
Feel free to comment and share these photos, and at the next AZIMA event be sure to introduce yourself to Mark! His donation of these services is greatly appreciated!
At our recent social event on August 11th, we were treated to a dynamic presentation by Trista Handisides, Manager of Market Solutions for Facebook and her associates, Mark Wallrap and Kristen Wallace. Trista and her team covered the in’s and out’s of Social Media Marketing within Facebook and showed us that there’s WAY more potential to leverage the power of their huge audience than most of us knew.
For those of you who couldn’t be there with us in person…or those who were, but would like a refresher…we’ve published the presentation in our rich media format and you can view them at the links below.
If you’ve got a pretty robust broadband connection, give this higher quality version a spin: www.EssentialET.com/azima/aug09/facebook/index.htm
If you’re on a slower connection you may want to view this version: www.EssentialET.com/azima/aug09/facebook2/index.htm
Don’t forget to check out the super secret surprise under the ‘Resources’ tab…you’ll be glad you did!
Enjoy, SHARE with your networks and remember to JOIN AZIMA and encourage your associates to do the same so we can continue to bring you great programming like this!
Posted by Chance Carpenter
AZIMA Vice President, Video Production
Chance@EssentialET.com
In conjunction with JobTarget, the Arizona Interactive Marketing Association (AZIMA) is proud to announce the launch of a new job board to aid both candidates and recruiters in connecting in the interactive industry. As with all segments, finding qualified talent is a challenge in the interactive marketing space and AZIMA would like to be the place that Arizonan’s turn to fill this need.
Here you will find up to date news about AZIMA, events, projects and activities as well as interactive marketing industry news. Driven by an extreme passion for interactive marketing, AZIMA was created to help you better understand all things related to interactive marketing. We welcome and encourage your readership as well as interaction!
Sincerely,
Arnie Kuenn
President of AZIMA
President of Vertical Measures
