Keyword research and management is an important element of every successful SEO and PPC marketing effort. Do a bad job here, and nothing else works right! This webinar on keyword research and keyword management will cover advanced tips, strategies, tools & best practices for conducting keyword research for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing. The hour-long webinar will cover the following topics:

• How to expand your keyword lists to discover new keyword and negative keyword opportunities
• How to personalize keyword research to the needs of your specific market
• Why keyword research should be an ongoing activity, and how to make it so
• How to organize keywords for optimal relevancy
• How to leverage your PPC efforts to inform your SEO efforts, and vice versa
• How to be more productive by eliminating the repetitive tasks that plague search marketers
• How keyword research can be leveraged to prioritize search marketing workflow
• How to effectively act on keyword research to grow your online business
• PLUS, ask your own keyword research and management questions!

About the Speaker

Larry Kim has more than eight years experience running large-scale paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. He is also the founder and VP of Products & Marketing of WordStream, a provider of Keyword tools , PPC tools and SEO tools; and is a frequent contributor to online publications & conferences. Larry lives in Cambridge, Massachusetts. Learn more about Mr. Kim @ http://www.wordstream.com/larry-kim.