Jodi Gersh on positioning your content to maximize your reach

Jodi Gersh, from Gannett and USA Today, at February's AZIMA event. Photo; Cody Landefeld
Jodi Gersh, from Gannett and USA Today, at February's AZIMA event. Photo; Cody Landefeld

Jodi Gersh, director of social media and engagement for Gannett, spoke at AZIMA’s February event.

Take-aways from the night’s successful event included:

  • What emotions drive people to spread your posts
  • What types of information people share with their connections
  • How to position your content to maximize its reach on social networks
  • Real life case studies on successful social media campaigns
  • Competitive strategies for maximizing the effectiveness of your social media campaigns

And, people are more likely to share a memorable story than a list of facts and figures. Gersh said people share information that helps them look smart, funny or “in the know.”

Here is Jodi’s slide deck: Content for a Social Audience. Follow along and it will almost be like being there … except without all the great networking.

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