Brian Massey is the founder of Conversion Sciences and author of the new book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.™ He is a national speaker and writes for The Conversion Scientist, Search Engine Land and ClickZ.
On September 20th, Brian will share his unexpected formulas that can you can apply to your websites to increase performance, which he has implemented for others to create high-converting websites for businesses of all shapes and sizes. By the end of his presentation, E-Commerce Directors, Marketing experts and Content strategists will have a strong understanding of:
- Tips to generate more leads, more sales and more subscribers
- Which “experts” you should ask for advice about your online business
- Best practices as it pertains to the promises you make to your website visitors
- How to get more from the traffic you earn and pay for
- When and why to invest in email, landing pages, content, blogs and social media
About the speaker
Brian Massey is the Conversion Scientist at Conversion Sciences, and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
Brian is the author of the new book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He also authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Brian speaks regularly to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference.
In addition, he has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on webinars focusing on online marketing and conversion.
Date: Thursday, September 20th, 2012
Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.
Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.