HOW TO DO KILLER FACEBOOK ADS: RADICAL SOCIAL TARGETING

June 21st

 

Take your social advertising to the next level with Marty Weintraub, author of “Killer Facebook Ads”

 

Marty is author of “Killer Facebook Ads” (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

In this session:

  • Business executives will learn how persona modeling can transform their marketing
  • Interactive marketers will uncover amazing strategic and tactical opportunities in social advertising
  • Agency account teams will identify new channels and KPIs for measuring success
  • PR and social media professionals will gain multi-channel targeting insights

 

What happens when you combine Facebook, YouTube, LinkedIn and display network targeting together? You get channels that help you target the "whole customer,” in addition to a powerful grid of attributes that allow you to define them. Take control of this grid with the help of Marty Weintraub, CEO of aimClear, to gain amazing PPC strategies and tactics, plus explore one of the most comprehensive "persona" modeling concepts on earth to help you identify, target and reach your audience segments.

 

About the speaker

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Marty’s online marketing experience dates to 1992, the dawn of the interactive era; however, his career has spanned more than two decades working in traditional and online marketing channels. Marty has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower,” Marty is often leading the conversations about search and social media marketing, and aimClear has become internationally recognized for its work in the field.

He describes his fondness for the industry as akin to Italian cooking and the Beatles. “Industry folks are the coolest professionals I’ve ever known. I love the ebb and flow of content, traffic, viral propagation, and waves of buzz. I love it like music.”

An avid blogger, Marty shares his insights via aimClear blog, as well as in blogs and columns for SearchEngineLand, SearchEngineWatch, and Search Marketing Standard. Marty has spoken at multiple conferences, including Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, International Search Summit, BlueGlass South, Direct Marketers Association, Search Engine Marketers of Portland (SEMpdx), and Minnesota Interactive Marketing Association (MIMA).

Prior to founding aimClear, Marty worked as an A&R executive for Polygram International Publishing, and also served as creative director for the Minnesota CBS affiliate. A musician by trade, Marty is a renowned artist known for his recordings of dolphins, wolves, loons, and water environments, set to global acoustic music. In the 1990s, Marty helped create kiosks in retail stores that played recorded nature sounds, enticing customers to purchase the new-age music. Prior to that, Marty’s career as a pianist took him from nightclubs to stadiums around the world, with gigs ranging from VFW bands to internationally known acts.

Marty enjoys camping, canoeing, fishing, eating (both cooking and patronizing James-Beard-award-winning restaurants), fine wine, listening to and recording music, and coaching his daughter’s soccer team.


Date: Thursday, June 21st, 2012 

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Corporate Members & VIP Members are FREE. Non-Members $40 pre-register, $50 at the door. 

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