What Hollywood can teach us about superior marketing
Trailer Park is the world’s leading entertainment agency, uniquely positioned at the intersection of marketing, content and technology, providing integrated, strategic solutions to both brand and entertainment clients alike.
As SVP, Marketing Innovation, Mike has learned to find opportunity in marketing challenges by displaying bold, honest and simple ideas that go beyond executions to lead the teams in seeing what’s right in front of them in a bit of a different manner. His experience ranges from client side at AT&T to traditional shops such as Suissa Miller and entertainment powerhouses such as his current employer, Trailer Park.
He has helped bring Hollywood magic to mainstream brands while simultaneously bringing strategic brand thinking to Hollywood. That thinking has given him the chance to contribute to some of Hollywood’s biggest successes.
Mike will share some important learnings from these experiences, exploring the retail nature of entertainment, the entertaining prospects of brands and the importance of integrity for your brand, your audience and, most importantly, yourself.