Harnessing the power of local search is more important than ever before for businesses. But, local search means more than just SEO. It also involves building and managing the right social media outlets, digital coupons, online directory listings, customer reviews and more.
With help from Search Influence CEO Will Scott, marketers and business owners will be able to establish a strong local presence, plus:
- Discover how today's local consumers search for businesses online
- Learn how to boost search rankings through local search to attract, engage and retain customers
- Take control of your local presence and reputation with listing management best practices
- Understand what it takes to convert local searchers into paying customers
About the speaker:
Will Scott is CEO of Search Influence, a national online marketing firm focused on small and medium-sized businesses, and white label online marketing products for publishers and media partners who serve them. Search Influence is the largest online marketing company on the Gulf Coast and New Orleans' only Inc. 500 honoree in 2011.
Long Bio: Internet Generalist with a Marketing Bent.
All of my positions have been a mix of business and technical, with an eye on marketing. Trained as an Architect, I've applied this study to the web to bring a sense of design to the way in which users approach and use information.
Online since 1994, I have a deep history in building scalable systems for the web. I honed these skills at YPsolutions (acquired by Local Matters) - online technology provider to Sprint (RH Donnelly) Best Red YP and more than 20 other independent yellow pages. My time in yellow pages technology helped me understand the value of building a skilled team focused on scalable deployment of SEO, social media, content, paid search and online advertising solutions.
Specialties: Marketing, Business Development, Product Development, Management, Technical Management, Building a Team, SEO, PPC, Social Media
Day: Thursday, May 23rd, 2013
Location: Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road, Scottsdale, AZ 85250-5428
Tel: 1-480-948-7750 Fax: 1-480-948-2232
Day of Event Contacts: