Richard McDonald is Fender Musical Instruments Corporation’s (FMIC) Senior Vice President of Global Marketing.
McDonald joined Fender in 1993, rising from an entry-level position to his current executive role encompassing PnL ownership, marketing and advertising, product development, artist relations, product education, and promotions and events.
In approaching business, his philosophy emphasizes a consumer-centric focus, sustaining relevance and fulfilling what he calls “the brand promise.” Among his many accomplishments at FMIC, McDonald served as Fender amplification and audio marketing manager (1997-2000) and vice president of electric guitars (2000-2003), an especially creative period during which he was instrumental in developing some of Fender’s most successful products. As Senior Vice President of Global Marketing, he subsequently led the unification of FMIC’s entire global marketing organization. More recently, McDonald has served as Brand Manager for the iconic Fender brand.
McDonald arrived at FMIC in the early ’90s as an accomplished guitarist from a musical family and with some industry experience in retail management. He has amassed considerable performing and recording experience, including 20 years as guitarist/songwriter with acclaimed Tempe, Ariz.-based world beat band Morningstar, and more recently with Alice Cooper.
In addition to his music career McDonald is a popular keynote speaker and emcee, having addressed major organizations such as General Mills, Thunderbird School of Global Management, HUB Magazine’s Brand Experience Symposium, Association of National Advertisers (ANA) Masters of Marketing, Association for Corporate Growth (ACG) and the Society for Information Management (SIM). Network Television appearances include The Travel Channel’s Made in America, ABC’s Shark Tank and the Discovery Channel’s upcoming series Manufactured.An Insider Look At Fender Music's Interactive Marketing PowerhouseStarts: 04/17/2014 6:00PMEnds: 2014-04-17:00.000 Duration: 02:00
Presenter: Richard McDonald
Date/Time: Thursday, April 17th, 2014 (6pm-8pm) Location:
Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road, Scottsdale, AZ 85250-5428
Tel: 1-480-948-7750 Fax: 1-480-948-2232
Cost:Corporate Members & VIP Members are FREE.(Join Now)Non-Members $40 pre-register, $50 at the door.
Matt Siltala is an online search industry leader and President of Avalaunch Media. Matt’s clients have included companies like Webtrends, Steven Covey, The Home Depot, and ESRB.
Because of Matt’s passion for the online industry and all things IT, he loves collaborating with other industry leaders and speaking at search conferences like Pubcon, SMX, and Search Engine Strategies, and at other events and Universities across the country.
Before forming Avalaunch Media, Matt co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998.
When Matt isn’t launching a new company or helping build value for his client’s, he enjoys traveling with his beautiful wife and 3 kids. During their travels, he especially loves showing his kids new adventures. Connect with Matt on twitter - http://www.twitter.com/Matt_Siltala
Session Description: There is a visual shift in content marketing & social media going on in 2014, and we got ya covered. This event will cover trends in visual with a strong focus on Pinterest & Instagram but also taking a look at the visual trends with Google+ Facebook and Twitter. Case Studies, examples and ideas will be flowing during this presentation.
Date/Time: Thursday, May 15th, 2014 (6pm-8pm)