Oct/18 Performance Targeting: How Display Advertising has Search-like Results
Nielsen reports that search captures 4 percent of users' total time spent, while the other 96 percent is spent actively consuming content across the web. This presents a huge opportunity for savvy performance marketers to leverage advanced targeting options through display. Search campaigns excel at delivering conversions and have a set of attributes that deliver exceptional advertising returns. Why not for display, too?
Marketing experts, agencies and industry experts alike will learn:
- Which phenomenal display opportunities await search marketers
- When to leverage advanced targeting options through display
- Why real time bidding (RTB) is a catalyst for massive display growth and performance
- How you can grow your footprint and return, by leveraging advanced technologies that complement existing search programs.
About the speaker
 Scott Linzer is the Head of Search Agency Development at Quantcast and is charged with educating search marketers and their agencies about the evolution of real-time bidding platforms and how they can be complements to search.
Previously, Scott was the Global Director of Search and Performance Marketing at AKQA, one of the largest global digital agencies (purchased by WPP in May 2012), and was responsible for the strategic growth, execution, and thought leadership for the practice. Prior to that, he was the Director of Search Marketing at Universal McCann in San Francisco and the Director of Media at iCrossing in Scottsdale, Arizona. Scott has worked with many of the largest brands in the world helping them understand how to leverage performance-based advertising that drive client results.
Scott was born and raised in Phoenix, Arizona, graduated from Tufts University and received his MBA from the University of Phoenix. He lives in Marin Country, California with his wife and two children.
Sep/14 Rand Fishkin/SEOmoz on Inbound Marketing: The Must Attend Phoenix SEO Event of 2012
November 15th
Next to Matt Cutts at Google, Rand Fishkin and his team at SEOmoz are the recognized industry leaders when it comes search engine optimization. You won’t want to miss out on this important update from Rand as you plan inbound marketing strategies for SEO success in 2013
Grow your business and achieve a lower cost-per-customer, with help from SEOmoz.org CEO and Art of SEO co-author Rand Fishkin. His seminar will help you become a powerful force in your industry and show you how to gain a massive competitive advantage.
In his presentation, Rand will reveal:
- Which tactics are behind successful inbound campaigns
- How to apply what you learn to your own sites
- What you can do to achieve cost-per-customer savings
- When to invest in channels like SEO, social media, content marketing and community building
About the speaker
 Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's “40 Under 40 List” and BusinessWeek's “30 Best Tech Entrepreneurs Under 30.” Rand is an addict of all things content and social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.
Date: Thursday, November 15th, 2012
Location: Hilton Scottsdale Resort & Villas 6333 North Scottsdale Road, Scottsdale, AZ 85250
Pricing:
VIP Members, and Corporate Members ( 3 & 5 seats) FREE
Non- Members pre-purchase $40
Non- Members at the door $50
Student $25
Aug/15 Unexpected Formulas that Make Websites Win
September 20th
 Brian Massey is the founder of Conversion Sciences and author of the new book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.™ He is a national speaker and writes for The Conversion Scientist, Search Engine Land and ClickZ.
On September 20th, Brian will share his unexpected formulas that can you can apply to your websites to increase performance, which he has implemented for others to create high-converting websites for businesses of all shapes and sizes. By the end of his presentation, E-Commerce Directors, Marketing experts and Content strategists will have a strong understanding of:
- Tips to generate more leads, more sales and more subscribers
- Which “experts” you should ask for advice about your online business
- Best practices as it pertains to the promises you make to your website visitors
- How to get more from the traffic you earn and pay for
- When and why to invest in email, landing pages, content, blogs and social media
About the speaker
Brian Massey is the Conversion Scientist at Conversion Sciences, and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
Brian is the author of the new book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He also authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Brian speaks regularly to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference.
In addition, he has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on webinars focusing on online marketing and conversion.
Date: Thursday, September 20th, 2012
Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.
Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.
Pricing: Corporate & VIP Members *Free*- but you still must register online by noon the day before the event or you may be charged at the door.
Non-members: $40 pre-registered, $50 at the door.
Jul/16 GOOGLE+ FOR BUSINESSES WITH CRUSH IQ CEO TIM MOORE
August 16th
CrushIQ CEO and co-founder Tim Moore provides strategic counsel, marketing guidance, and digital relationship best practices to CrushIQ's top global accounts, and he recently helped NASCAR’s Roush Fenway Racing become the first sports team on Google+ to surpass 1 million engaged fans. Hear how he did it, plus learn how you too can harness the power of Google+.
Businesses, marketing executives and subject matter experts will learn:
How NASCAR’s Roush Fenway Racing became one of the first to reach more than 1 million fans on Google+ The secrets to Roush Febway Racing’s social success Best and worst practices for Google+ How to create a richer and more engaged experience online Insights into how to build a better Google+ strategy for businesses and/or clients
About the speaker
Tim Moore is an American digital marketing executive and entrepreneur having entered into the technology business back in 1991. Over the years he has learned to produce research-based strategies and implement predictive analytics successfully into the business processes of all shapes and sizes.
Tim speaks nationwide and can be seen just about everywhere, sharing his vision for new media marketing. In the summer of 2012, Tim and CrushIQ will also be launching the new global Edutainment platform Sparkstir.
Previously, Tim was with The New York Times Company in a digital business solutions leadership role, and was also one of the authors of the 2009 Mindshare Report, which exposed vulnerabilities and opportunities in the enterprise. Helped develop nationally accepted social listening methodologies and models that are accepted as the standard and used globally today as best practice.
Tim is regularly contacted as a leader is social business by the likes of ABC News, AT&T, CNN, The New York Times, Washington Times, and others.
Date: Thursday, August 16, 2012
Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.
Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.
Pricing: Corporate & VIP Members *Free*- but you still must register online by noon the day before the event or you may be charged at the door.
Non-members: $40 pre-register, $50 at the door.
May/16 7 WAYS TO EXPLODE YOUR COMPANY'S BRAND THROUGH CONTENT MARKETING
July 19th
Let's face it-- Most business blogs aren't very good, but the reason for this is simple: Businesses are not telling consumers what they want to hear.
In this fast and furious seminar, popular speaker Marcus Sheridan will discuss how he took his swimming pool company to the top of the entire swimming pool industry, all because he was willing to address subjects no one else was willing to address. He'll also show actionable ways in which you can build your company's blog and brand to get immediate results.
About the speaker
The story of Marcus Sheridan is a unique one. In 2001, he stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world.
With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown it to one of the strongest blog communities on the web. With so much success teaching others about content and inbound marketing, Sheridan has now moved on to become a very popular keynote and business speaker, known for his boundless energy and contagious enthusiasm when on stage.
Date: Thursday, July 19, 2012
Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) Dinner, and one drink is included.
Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.
Pricing: Corporate & VIP Members *Free*. Non-members: $40 pre-register, $50 at the door.
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