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Panel: Integration Wins

November 16 @ 6:00 pm - 8:00 pm

Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters for your brand, right? This panel discussion will explore how we launch integrated campaigns and the impact of WHERE those campaigns run on brands’ reputations. 

Join us on Thursday, November 16 from 6:00 – 8:00 pm as we welcome six astounding speakers highlight various areas of discipline and then lean into an exciting discussion moderated by Jonathan Salem Baskin. Mr. Baskin has written 7 books and 250+ essays. He has led a global collaborative solely focused on helping established businesses get value from communicating about innovation at Arcadia Communications Lab. He is a regular contributor to Forbes and Advertising Age, and has 30+ years of leadership experience in marketing and communications.

About the Panelists:

 

About PMACC:

PMACC is a joint venture between AAF PHX, AIGA, AMA, AZIMA, BMA, and PRSA.
We are proud to have formed a collective to bring forth our first quarterly panel to the Valley representing all our disciplines.

Details

Date:
November 16
Time:
6:00 pm - 8:00 pm
Cost:
Members:Free, Non-Members:$65, Students:$45, $75 at the Door
http://azima.wildapricot.org/event-2718960

Speaker

Jonathan Salem Baskin

Jonathan Salem Baskin

Venue

Hilton Scottsdale Resort & Villas
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Phone:
1-480-948-7750

Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.