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December 2017
$30 for Members | $50 for Non-members | $25 for Students

Mix It Up – Holiday Mixer

December 13 @ 5:30 pm - 8:30 pm
Artisan Colour,
8970 E Bahia Dr #100
Scottsdale, AZ 85260 United States
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AZIMA AMA Mix It Up Holiday Mixer
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November 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Panel: Integration Wins

November 16 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters for your brand, right? This panel discussion will explore how we…

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October 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Virtual Reality is the New Reality

October 19 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Virtual or Reality

PANEL: How Digital Marketers are Integrating Virtual and Augmented Reality to Drive Engagement The Future is Now When people think of virtual reality (VR) and augmented reality (AR) the first word that comes to mind is usually “gaming.” But today, VR and AR are being increasingly utilized by traditional business sectors like real estate, healthcare and education to empower their audiences to shop, learn and explore.  Imagine being able to tour a house before placing an offer, observing a heart…

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September 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Google Insider Tips for AdWords + Accelerated Mobile Pages to Make You Rethink Your Digital Strategy

September 14 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Google Insider Tips for AdWords + Accelerated Mobile Pages to Make You Rethink Your Digital Strategy

As a digital marketer, you use Google products all the time. So, what better way to understand how to do it best than by going straight to the source? Join us on September 14th from 6-8 pm for insider tips on making the most of Accelerated Mobile Pages (Google AMP) and AdWords from Google’s Agency Development Manager, Richard Rondon and Mint Social’s Matthew O’Brien. Topic 1: Google AMP In a mobile-first world, speed is very important.  To put it in…

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August 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Digital Marketing and Cyber Security: Insights from the FBI

August 17 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Digital Marketing and Cyber Security: Insights from the FBI

In today’s hyper-connected world, the threat of cyberattacks and data breaches is a fact of life. From the federal government to your personal credit card, any oversight in the protection of private information can be uncovered and exploited. By engaging in the digital space, brands and businesses become vulnerable to daily threats, with security breaches not only resulting in lost revenue and data, but also the trust of customers. According to a recent study by Pew Research, roughly half of…

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July 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Media Made Smarter: AI + Data Science

July 20 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Media Smarter AI Data Science

Relevance and timeliness are key in successful media strategies. Utilizing the massive amounts of consumer data available to place effective media is made even more powerful with intelligent, real-time optimization. Combining artificial intelligence and data science to improve the efficiency of that automation is the “secret weapon” leading brands are using to drive results. The Reality: Digital Media Buying/Trading can be both strategic and redundant. AI + Data Science automates the redundancy and allows constant optimization Moving forward, Media Buying…

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June 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

From Persona to Personal: The Potential of Proximity Engagements

June 15 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Why Proximity Marketing? By 2018, companies that excel at personalization will outsell the ones that don’t by 20% according to research from Gartner. Furthermore, Forrester predicts that by 2020, customer experience will be more important than price when it comes to purchasing and retention habits. As marketers, it will be critical to create compelling and authentically personal experiences in order to attract and retain customers. In order to accomplish that, brands will have to go far beyond the metrics measured…

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May 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

The Pentagon of Effective Digital Lead Development

May 18 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Is your digital lead generation machine everything it could be? It’s time to take it to the next level. This is about mastering digital lead development. Join AZIMA and Mark O’Brien and Lauren Siler of Newfangled as we take a deep dive into optimizing and uncovering hidden opportunities within the five critical areas of digital lead development to ensure they work interdependently to generate the best results. We will explore optimization opportunities including: Marketing automation beyond email CRM Web site…

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April 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Optimizing Your Content: The 7 Most Common SEO Mistakes

April 27 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Get this: 93% of all buyers, online or in stores, use search engines prior to making a purchase, but 86% of searchers don’t know your company or product name before the search process begins. Despite the stats and surge with search engine optimization, most companies still don’t get it right. That’s where Arnie comes in, revealing the 7 Deadly SEO sins and faux pas that are costing businesses a lot of traffic, a lot of conversions, and a lot of lost revenue, all the time. What’s…

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March 2017

2017 TIM Awards

March 30 @ 6:00 pm - 8:30 pm
Phoenix Art Museum,
1625 N. Central Avenue
Phoenix, AZ 85004 United States
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2017 TIM AWARDS: WHERE THE METRICS MATTER! Dedicated to honoring and recognizing digital marketing professionals and their successful digital marketing campaigns and innovation, the 2017 TIM Awards is now open for submission. Named after Sir Timothy Berners-Lee, acknowledged father of the World Wide Web, the 5th annual TIM Awards brings together Arizona’s best and brightest digital marketers to celebrate the work completed in the 2016 calendar year. We will gather at the Phoenix Art Museum on March 30, 2017 at 6:00…

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February 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

The Power of Influencer Marketing

February 16 @ 6:00 pm - 9:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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The digital ad landscape is becoming more and more complex while the audiences brands are trying to reach are becoming more and more distant. In this session, we’ll explore trends in influencer marketing and the reason brands are shifting their strategy to re-engage their target audiences in a new way that delivers deeper and lasting relationships. Join us Thursday, February 16 as Tyler Farnsworth, Managing Director of August United provides an in-depth look at how influencer marketing can best be…

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January 2017
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Dissecting Social Media Success and Failure: Panel Discussion

January 26 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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How do you define social media success in 2017? Strong brand communities, consistent engagement and content that doesn’t get lost in the clutter are common goals. But, how do you achieve those goals in the face of constantly evolving algorithms, an almost entirely pay-to-play ecosystem and new platforms hitting the scene regularly. To help make sure you’re on track for success amidst today’s challenging social media landscape, we’re bringing together a panel of experts to share what’s worked, what hasn’t,…

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December 2016
$30 for Members | $50 for Non-Members | $25 for Students

2016 Holiday Soiree

December 13, 2016 @ 6:00 pm - 9:00 pm
Big Yam – The Parsons Agency,
15750 North Northsight Blvd
Scottsdale, AZ 85260 United States
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Join us on December 13, 2016, at Big Yam – The Parsons Agency for an evening of holiday merriment with networking, great food, and drinks. Meet other marketing and advertising executives in a relaxed atmosphere at Big Yam’s new state-of-the-art facility. This year, AZIMA is excited to team up with other local organizations for our 2016 Holiday Soiree. Participating organizations include: AIGA, Arizona Marketing Association, BMA Phoenix, IABC, Phoenix Ad Club, WSPA, Big Yam – A Parsons Agency, Free Arts.

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November 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Augmented & Virtual Reality: The Next Frontier of Interactive Marketing

November 17, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

Interest in “VR” soared in 2016.  But is this emerging media just a trend, or, is it going to revolutionize the way you reach consumers? “VRtually There,” is the innovative program launched by the USA Today Network which acts as launch pad for telling the nation’s stories in the growing medium of VR. In October, USA Today announced the launch of the first weekly virtual reality news show in partnership with YouTube and premiere launch sponsor Toyota. Program segments are produced by journalists…

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October 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Campaign and Marketing Program Reporting: Aligning Output to Business Objectives

October 20, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Got a LOT of data and not sure what to do with it all?  Yep, we’ve all been there. In today’s world, marketers have access to more data than we could have ever dreamed of. But for many of us, the process of gathering data from multiple sources, creating a meaningful reporting dashboard and communicating the most important insights leaves you feeling lost and overwhelmed. Join us Thursday, October 20, as we show you how you can most effectively tie…

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September 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

It Takes Two to Tango: Unraveling the Complicated Relationship of Social and SEO

September 22, 2016
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

Yeah, it’s complicated. But like any relationship, it’s a dance. For most social media professionals, content marketing is the new normal and improvements in organic search rankings are a key component of the overall return on investment. For most search engine optimization experts, social mentions and social sharing are the go-to methods for building popularity through backlinks and mentions. But, it’s not always that simple. When it comes to the dance between search and social, it’s not always clear who…

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August 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Advanced Programmatic Strategies

August 18, 2016
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Programmatic media is one of digital marketing’s most explosive advancements in the last decade, yet it is so misunderstood in the advertising space. The unparalleled power of programmatic marketing is accompanied with the responsibility to properly understand the overarching strategies within technology ecosystems to foster tangible, successful campaigns for clients. Join AZIMA on Thursday, August 18th as JJ Bannasch, the president/partner of San Diego-based digital marketing agency Katana and founder of Programmatic Media Labs, discusses some key topics that are…

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July 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

The Voodoo of the 5-Star Review

July 21, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

Online reviews. They can make or break your business, yet you have such little control over them. Or do you? A thorough understanding of reviews and the way Google Maps employs them in local searches can have a dramatic effect on the digital visibility of your business. Reviews play a huge role in conversions and social marketing, but their power to expand your Google relevance may be even greater. Join AZIMA on Thursday, July 21st as “Professor Maps” himself, Mike Blumenthal,…

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May 2016

Your Personal Brand: Standing Out in the Digital Age

May 19, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

How do you build a better brand? One relationship at a time. While many business owners and marketers focus on promoting, it’s the art and science of networking that often produces more clients of better quality with higher revenues. Building a network of personal relationships is the best marketing investment you can make in yourself and your brand, and the right digital tools can turbocharge your efforts. Join AZIMA on Thursday, May 19th as Gelie Akhenblit, founder of NetworkingPhoenix and…

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April 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

Future Proof Your Marketing

April 21, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Future Proof Your Marketing

New Tools for New Times How do you succeed in a marketing landscape that changes like the weather? When the assumptions, strategies and content you relied on just a year or two ago are already outdated? With media and consumer habits in constant flux, a new form of hybrid marketing is required—one that does much more than simply create and deliver brand messages. Today’s digital marketers need to expand their arsenal with tools like content shock, reliable reach, influencer marketing…

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March 2016
Members:Free, Non-Members:$65, Students:$45, $75 at the Door

The Business of Story

March 24, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Business of Story

A Good Story is Great Business Digital technology has helped level the communications playing field. Brands no longer dominate mass media because today, the masses are the media. With so many voices out there, smart businesses have evolved from promoters of stuff to publishers of meaningful content. And the stickiest form of content throughout history has been the story. Combining modern media with the ancient art of storytelling is one of the best ways for businesses to be heard and…

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February 2016

Two Events. One Day. Jay Baer Is Coming To AZIMA!

February 18, 2016
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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1ST EVENT – AFTERNOON MARKETING WORKSHOP Creating Marketing So Good Your Customers Would Pay for It With media and marketing now as pervasive as phones, consumers have understandably grown savvy and skeptical. Thankfully, hyping no longer works in this environment. Instead, smart marketers focus on helping. This workshop teaches you to identify what your customers really want from you, and how to assemble those desires into impactful marketing (mostly online) that produces real, long-term results. Join us Thursday, Feb 18th…

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January 2016
Members:Free, Non-Members:$65, ASBA Members:$65, Students:$45, $75 at the Door

2016 Digital Marketing Trends for Small Business

January 21, 2016 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

A new year always brings new goals, challenges and questions. To kick off our 2016 events, AZIMA brings together a panel of local experts to explore the biggest digital trends for the coming year and the strategies small businesses can employ to take full advantage of them. Agency, media and business leaders will share their perspectives in an open forum discussion to form a clearer picture of the current and future digital landscape and key marketing tactics for thriving within…

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December 2015
$30 for Members | $40 for Nonmembers | $25 for Students

2015 Holiday Shindig

December 10, 2015 @ 6:00 pm - 9:00 pm
The Toasted Cork,
Scottsdale Civic Center, 4301 N Civic Center Plaza
Scottsdale, AZ 85251 United States
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We know you’re obligated to make an appearance at the office holiday party. This is the anti-office holiday party: a safe place to eat, drink, network and behave in a way that might embarrass you if you had to face these people the next morning. It’s a time to celebrate with old friends, make some new ones, take stock (nah, just kidding), and make unrealistic, spirit-fueled plans for the upcoming year. The evening will be highlighted by our annual “Tacky…

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November 2015
Free for Annual Members; $65 pre-register; $75 at the door

Where’s the Money? 2016 Planning and Forecasting

November 19, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Wheres the Money: 2016 Planning & Forecasting

As we all struggle to keep pace with the ever-growing universe of interactive media, a large question looms: Where should we concentrate our efforts? Perhaps the best place to find answers is simply to follow the money. Where are most of today’s marketing dollars going? Who’s spending them, and how much are they investing in which types of media? Join AZIMA on Thursday, Nov 19th as Corey Elliott, head of research for Borrell Associates, provides answers and insights to these…

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$25 for AZIMA Members • $35 for Nonmembers

Golf & Glow Networking Mixer

November 5, 2015 @ 5:30 pm - 8:30 pm
The Phoenician, A Luxury Collection Resort,
600 East Camelback Rd
Scottsdale, AZ 85251 United States
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Golf and Glow Networking Mixer

Business networking can be a mixed bag: all connecting and no fun, or all fun but no connecting. AZIMA’s “Shot in the Dark” Golf Night will be brimming with both. You’ll tee off at sunset at the scenic, 5-star Phoenician Resort, where a PGA pro will lead us through a luminescent round of Golf & Glow and SNAG Golf. And with a bevy of adult beverages, appetizers and desserts by Relish Burger Bistro, your shots won’t be the only thing…

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October 2015
Free for Annual Members; $65 pre-register; $75 at the door

Digital Marketing and The Holy Grail – Forecasting the Success of Your Next Campaign

October 15, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

What should you expect from your digital marketing campaign? If it reaches your audience, does that mean it’s made an impact? What kind of memories should your content produce and why? How can you measure that impact and what would determine success? These are the questions that cut to the heart of digital marketing and its inherent worth. And we all know how elusive the answers can be. Join AZIMA Thursday, October 15th as European media expert Staffan Hulten shares his methods and…

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September 2015
$125-$200

1st Annual Content Marketing Workshop

September 30, 2015 @ 12:30 pm - 5:00 pm
ASU SkySong – Building 3,
1365 N Scottsdale Rd, Suite #130 Synergy I
Scottsdale, AZ 85257 United States
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AZIMA Content Marketing Workshop

Content marketing is no longer some newfangled trend or strategy. It’s become a fundamental part of digital marketing that’s here to stay. In this fun, interactive workshop, you’ll learn a simple, 8-step formula for creating effective content marketing strategies that drive traffic, leads, sales and results. Regardless of your environment—B2B, B2C, large or small company—this process has proven itself in nearly every type of business across multiple industries. At the conclusion of the 4-hour workshop, you’ll receive a workbook, certificate of completion, and a copy of Content Marketing Works:…

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Free for Annual Members; $65 pre-register; $75 at the door

Get More Out of Your Traffic! Conversion Rate Optimization Strategy

September 17, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Conversion Optimization

Take Away Points: – Why companies like Amazon.com are forgoing redesigns for evolutionary site redesign – How a structured methodology framework gets the best out of CRO – Why Tested Practices are better than Best Practices – How Conversion Rate Optimization can help your website/organization So online visitors aren’t buying your product or taking that primary goal? Shucks. Conventional wisdom states that you need to double down on focused SEO efforts and do a complete site redesign to make it…

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August 2015
Free for Annual Members; $65 pre-register; $75 at the door

Stop using your gut! Start building content with data.

August 20, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Stop Using Your Gut to Build Content

How powerful is your content? More than you might think. Until most everyone produced web content based on what their gut told them. But that content contains a wealth of data that can help users find you, and thus merits a lot more thought and analysis than your gut can give it. Most marketing content is ill-informed because it’s based on what feels like a good idea instead of what results from solid data analysis. Let’s change that. Join AZIMA Thursday, August 20th as Jordan Koene…

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July 2015
Free for Annual Members; $65 pre-register; $75 at the door

UX/UI: Design for Human Interaction

July 23, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
UX UI Design

There is a continuous expansion in the number of opportunities for humans and machines to interact. As these opportunities increase, so increases the chance to get user interface “right.” Learn about this process from people who create applications for a variety of enterprises. Just how do they get to prototype? What is the framework of activity? What types of tools are used and what things might partners and in-house team need to consider? Main Take-Aways: Wireframing and Prototyping Tools –…

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June 2015
Free for Annual Members; $65 pre-register; $75 at the door

3 Steps to Addictive Video Content for Business

June 18, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
3 Steps to Addictive Video Content

If content is king, then video content is Julius Caesar. As digital attention spans get shorter, nothing gets your brand moving like moving content. But creating videos that are both an effective marketing tool and a compelling audience experience is a tricky balancing act. Join us as Amy Schmittauer, founder of SavvySexySocial.com, shares her three steps for producing video content that goes beyond strategy and education to become engaging and fun. Here’s what you’ll learn: The Social Funnel and how your…

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May 2015
Free for Annual Members; $65 pre-register; $75 at the door

Become a Content Marketing Powerhouse

May 14, 2015 @ 6:00 pm - 8:00 pm
Double Tree Scottsdale,
5401 N Scottsdale Rd
Scottsdale, AZ, AZ 85250 United States
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Become a Content Marketing Powerhouse - Sticky Strategy

Rebekah Radice shows us secrets to a super-sticky strategy We’ve all heard the adage that CONTENT IS KING! But, as marketing professionals, creating content that drives ROI can be a challenge. Please join us on May 14th when we feature Rebekah Radice, founding partner of Imagine WOW! and top 10 social media expert rated by Social Media Examiner. During this event, you’ll learn: What types of content drive ROI and which ones don’t How to attract the right types of customers…

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April 2015
Free for Annual Members; $65 pre-register; $75 at the door

How to Be a Local Search Superhero

April 16, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
How to Be a Local Search Superhero

Learn easy ways to spot shady SEO providers Learn how Local SEO is different from traditional SEO Learn how Local SEO has changed after last summer’s Pigeon update Learn what to optimize on your site for Local SEO Learn how to build content that builds local relevancy Learn about citations & why they’re important Learn how to check your citations and how to build more Learn how to clean up bad citation data Learn how to build local links Learn…

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March 2015

3rd Annual AZIMA TIM Awards Show

March 26, 2015 @ 6:00 pm - 8:00 pm
Phoenix Art Museum,
1625 N. Central Avenue
Phoenix, AZ 85004 United States
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TIM Awards

AZIMA presents the 3rd annual TIM Awards honoring Arizona’s best and brightest digital marketing professionals. Enter your innovative interactive campaigns today and join us on March 26, 2015 at the Phoenix Art Museum to find out who will take home the top prize. Jonathan Salem Baskin, author, Forbes contributor and Advertising Age columnist, will speak and emcee the 3rd Annual TIM Awards. He explores the ways privacy, innovation and reputation influence how we interact with businesses and one another. Click here…

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February 2015
Free for Members; $40 pre-register; $50 at the door

Your Brand is More Entertaining Than You Think

February 19, 2015 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
AZIMA TrailerPark Your Brand Is More Entertaining Than You Think

What Hollywood can teach us about superior marketing Trailer Park is the world’s leading entertainment agency, uniquely positioned at the intersection of marketing, content and technology, providing integrated, strategic solutions to both brand and entertainment clients alike. As SVP, Marketing Innovation, Mike has learned to find opportunity in marketing challenges by displaying bold, honest and simple ideas that go beyond executions to lead the teams in seeing what’s right in front of them in a bit of a different manner.…

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January 2015
Free for Members; $40 pre-register; $50 at the door

State of Search for 2015

January 22, 2015 @ 6:00 pm - 8:45 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
AZIMA Danny Sullivan The State of Search 2015

SEO is getting less screen real estate than in the past, but that doesn’t mean it’s dead. Join AZIMA and the Arizona chapter of SEMPO on Thurs., Jan. 22 when Danny Sullivan, founder of Marketing Land and Search Engine Land and chief content officer for Third Door Media, presents “The State of Search”! Danny will take a high-level look at the ever-changing state of search engine technology and the future of SEO. The program will serve as a health-check for marketers,…

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December 2014
$40 for members*; $50 for non-members; $30 for students

AMA Phoenix and AZIMA Holiday Merger

December 4, 2014 @ 6:00 pm - 9:00 pm
Hotel Valley Ho,
6850 E. Main Street
Scottsdale, AZ 85251 United States
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AZIMA AMA Holiday Merger

Please join us and the Phoenix Chapter of the American Marketing Association for the 1st Annual AMA Phoenix and AZIMA Holiday Merger. * This event is not included in the 10 free events for members.

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November 2014
Free for Members; $40 pre-register; $50 at the door

Targeted Display vs. Search Engine Marketing: Two Worlds Collide and the Results Are Awesome

November 20, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map
Targeted Display vs Search Engine Marketing

How much credence have you given to targeted display advertising? Are you measuring success by clicks? David McBee, director of training at Simpli.fi, visits AZIMA on Thurs., Nov. 20 with much to say about the topic. There was a time that he did not think highly about display, especially when he was Google AdWords certified and sold SEM for 10+ years. But display combined with SEM can yield powerful results. Why should you care? ZenithOptimedia estimates that $28.2 billion was…

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October 2014
Free for Members; $40 pre-register; $50 at the door

The Top 5 Inbound Marketing Trends for 2015

October 16, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

The New Year is approaching and it’s not too soon to start thinking about how inbound marketing can help your company gain a competitive edge! Get rid of those misconceptions you may have about inbound marketing being too hard, expensive or overwhelming. Dan Tyre, HubSpot sales director and expert inbound marketer, will share trends for 2015 and explain why you’ll “get squeezed” if you don’t take inbound marketing seriously. Learn about fundamental changes in buyer behavior, why inbound has a…

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September 2014
Free for Members; $40 pre-register; $25 Students; $50 at the door

Seizing the Advantage in the Exploding Video Ad Market

September 18, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
+ Google Map

The seismic shift by the viewing audience from single screen TV to multi-screen video has caused explosive growth in online video advertising. Recent headline acquisitions and announcements around video ad technology by companies like Facebook, Yahoo and AOL are strong indicators that foundational changes are occurring. But what are the implications for local marketing? And where does Google, with its video market leader, YouTube, sit in all this? And finally, how can your company—whether you’re an agency, a brand or…

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August 2014
Free for Members; $25 pre-register; $30 at the door

Is the Second Screen Experience Overrated?

August 21, 2014 @ 6:00 pm - 8:00 pm
Macayo’s Mexican Restaurant,
4001 N Central Ave
Phoenix, AZ 85012 United States
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Walking Dead, Man Men, Survivor and The Tonight Show with Jimmy Fallon are all using it. Locally, broadcasters and digital marketers alike leverage social media to create it. Advertisers are exploring new ways to cash in on it. We’re talking about the Second Screen Experience….a topic that generates a lot of buzz but is often misunderstood. Join AZIMA and Ad2 Phoenix from 6 p.m. to 8 p.m. on Thurs., Aug. 21 as we delve into an interesting debate and discussion…

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SES Conference & Expo, ClickZ Live San Francisco

August 11, 2014 @ 8:00 am - August 14, 2014 @ 5:00 pm
Hyatt Regency San Francisco Embarcadero,
5 Embarcadero Center
San Francisco, CA 94111 United States
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Formerly SES Conference & Expo, ClickZ Live San Francisco is the next generation digital marketing event, designed by digital marketers for digital marketers. Taking place on August 11-14, this year’s event brings a new and exciting agenda, along with updated conference tracks covering 10 key topics including, Data-Driven Marketing, Content Marketing Strategy, B2B Marketing, Next Generation Search and many more. ClickZ Live events are upheld by two fundamental pillars – Education and Networking – therefore as well as delivering relevant…

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July 2014
Free for Members; $40 pre-register; $50 at the door

The Future of Content Marketing

July 17, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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whiteboard

Content marketing works best when you have an integrated content marketing strategy. Joe Griffin, co-CEO and co-founder of iAcquire, is a leading expert who will share his thoughts regarding the future of content marketing at AZIMA’s July program. Joe and his team work with high-profile clients such as J.G. Wentworth, Intuit, Coach and even Team Coco (Conan O’Brien). He’ll show us how an integrated content marketing plan works and also share tips regarding effective tools, ad platforms and content creators…

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June 2014
Free for Members; $40 pre-register; $50 at the door

How eBay Enterprise Uses Commerce Data to Design and Deliver Targeted Online Advertising

June 19, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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eBay Enterprise

Eric Kingsbury leads display advertising and affiliate creative at eBay Enterprise.  Eric has 20 years of creative and marketing experience, on both the corporate and agency sides, in a variety of industry verticals. Prior to joining eBay, Eric held creative, marketing and communications leadership roles at Fender Musical Instruments, International Cruises and Excursions, PetSmart, and the branding agency SHR Perceptual Management. Given the rapid evolution of Ad Tech, opportunities abound to leverage big data and various technologies to deliver highly…

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May 2014
Free for Members; $40 pre-register; $50 at the door

The Power of Pinterest, Instagram, Twitter and Facebook Revealed

May 15, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Trending Visual

Matt Siltala is an online search industry leader and President of Avalaunch Media. Matt’s clients have included companies like Webtrends, Steven Covey, The Home Depot, and ESRB. Because of Matt’s passion for the online industry and all things IT, he loves collaborating with other industry leaders and speaking at search conferences like Pubcon, SMX, and Search Engine Strategies, and at other events and Universities across the country. Before forming Avalaunch Media, Matt co-founded Dream Systems Media in 2005, and has…

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April 2014
Free for Members; $40 pre-register; $50 at the door

An Insider Look At Fender Music’s Interactive Marketing Powerhouse

April 17, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Fender Guitars

Richard McDonald is Fender Musical Instruments Corporation’s (FMIC) Senior Vice President of Global Marketing. McDonald joined Fender in 1993, rising from an entry-level position to his current executive role encompassing P&L ownership, marketing and advertising, product development, artist relations, product education, and promotions and events. In approaching business, his philosophy emphasizes a consumer-centric focus, sustaining relevance and fulfilling what he calls “the brand promise.” Among his many accomplishments at FMIC, McDonald served as Fender amplification and audio marketing manager (1997-2000)…

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March 2014

Digital & New Media Event in Phoenix

March 31, 2014 - April 1, 2014
Phoenix Convention Center,
100 N 3rd St,
Phoenix, AZ 85004 United States
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digital-summit-2014

Join us at Digital Summit Phoenix on March 31- April 1 at the Phoenix Convention Center to be immersed in the latest digital strategies and best practices while networking with hundreds of your peers. Over 75 industry thought leaders and innovators will converge over two days of jam-packed content to discuss the topics most effecting your business. Register with the promo code ‘AZIMA’ and save $50! Sample sessions include: Content Marketing: Create, Distribute & Track ROI The Visual Content Revolution:…

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2nd Annual TIM Awards – 2014

March 20, 2014 @ 6:00 pm - 9:00 pm
Phoenix Art Museum,
1625 N. Central Avenue
Phoenix, AZ 85004 United States
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The 2014 AZIMA TIM Awards is your chance to mingle with some of the best and brightest marketers in Phoenix. If you are in digital marketing field, this is an event you don’t want to miss! *Please Note – Limited registration will be available at the door the day of the event. If you have submitted an entry of work, you must also purchase a ticket to attend the event. Agenda 5:30 pm Doors Open 6:00 – 7:15 pm Cocktails…

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February 2014
Free for Members; $40 pre-register; $50 at the door

Content Programming for the Social Audience

February 20, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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From Buzzfeed and Upworthy to Huffington Post and The Atlantic, news organizations have begun to craft their messages by using a play from the social sciences playbook. In this one hour session, you’ll hear research and examples from various studies, books and Gannett News organizations that aim to answer the question “why do people share on the internet and how can I capitalize on this?” Learn: what emotions drive people to spread your posts what types of information people share…

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January 2014
50.00

You Can Find out A Lot About People By The Cocktails They Drink

January 31, 2014 - February 28, 2014
Children’s Musuem of Phoenix,
215 N. 7th St.
Phoenix, AZ 85034 United States
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Mingle Bells Raise your Holiday spirits and toast your individuality at Mingle Bells 2013!

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50

How to Create and Execute a Winning Conversion Optimization Strategy

January 16, 2014 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States
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Chris Goward founded WiderFunnel with the belief that digital agencies should prove their value. He’s developed conversion optimization programs for clients like Google, Electronic Arts, SAP, and Magento. His new book, “You Should Test That,” redefines CRO and shows how to create dramatic business improvements. Please note, any additional registrations above your allotted membership (Corporate 3-seat, 5-seat) will be charged the full price at the door. If you experience any problems or issues in the registration process, please contact us…

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November 2013

The Mobile Singularity: New Rules For Marketing To Smart Networks?

November 21, 2013 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States

Futurists talk of a “singularity” when everything is connected into a single, conscious network that is smarter than its parts. Smartphones and other mobile devices are already making this a reality for consumers, which means new questions for marketers: Will branded content play the same role, are there limits to how much consumers want us to know about them, and do we need to redefine the very substance of our conversations? Baskin will provide answers, based in part on research…

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October 2013

Marketing Summit with Greater Phoenix Chamber of Commerce

October 4, 2013 @ 11:30 am - 5:00 pm
Edward Jones Training Facility,
8333 S River Pkwy
Tempe, AZ 85284 United States
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AZIMA is proud to provide its VIP and Corporate members with access to The Greater Phoenix Chamber of Commerce Marketing Summit, bringing industry professionals together to help you enhance your marketing efforts, engage with your customers and grow your business. This half-day program is full of insight and information you can put to work right away to build your brand, increase sales and cultivate raving fans. Program will include two keynote speakers and two breakout sessions focused on B2B and B2C…

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September 2013

Email in an Increasingly Mobile and Social World

September 19, 2013 @ 6:00 pm - 9:00 pm
Hilton Scottsdale Resort & Villas,
6333 North Scottsdale Road
Scottsdale, AZ, 85250 United States

Email marketing has been relied upon to build and strengthen relationships between businesses and their customers for nearly two decades. With the advent of social media and the growth of mobile usage among the majority of the population, email marketers are required to adjust and augment their approach. Learn best practices for email for 2014 and how to incorporate both mobile and social strategies. View dozens of real-life examples and walk away with a specific action plan for your organization.…

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August 2013
$40 pre registration, $50 at the door

Keys to Building Social Communities for Brands from Grassroots Politics to Publishing

August 22, 2013 @ 6:00 pm - 9:00 pm
Hotel Valley Ho,
6850 E. Main Street
Scottsdale, AZ 85251 United States
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This event explores how Kevin Spidel used social data to append insights to voter files and build grassroots communities in political campaigns. We’ll then explore how he harnessed that data at media properties to target and qualify leads for SMBs, as well as promote editorial content to grow community with alternative weekly publications. Kevin Spidel is a Digital Social Scientist and Marketer. A self-described “recovering political hack,” Kevin has parlayed his political experience into building community for media organizations. Mr.…

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July 2013

Getting Flexible: Working Content into Responsive Design

July 18, 2013 @ 6:00 pm - 9:00 pm
Infusionsoft Headquarters,
1260 South Spectrum Boulevard
Chandler, AZ 85286 United States
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Responsive design is about more than adjusting layouts for smartphones and tablets. It’s about adopting a flexible mindset—and that means rethinking our content, too. To create sites that shift and reshape without losing their meaning and marketing value, you need to know which messages are critical to meeting both business goals and users’ needs, and how content elements should work together to communicate them.

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Event Refund Policy

Notice of cancelation 72 hours prior to event – Full refund
Notice of cancelation 48 hours prior to event – 50% refund

*Cancelations made less than 48 hours prior to the event will not receive a refund. Please note that we are a non-profit professional group and we have to guarantee your seat with our event vendor 48 hours before the event. Which means if you don't show, we still have to pay for you.