According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009.  Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization.  Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements.  This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid.  It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.

About the Speaker

Evan Klein, Founder and President, Satrix Solutions

Evan Klein is the founder and President of Satrix Solutions, a strategic advisory firm based in Scottsdale, Arizona that helps companies turn their customers into loyal advocates.  For more than 15 years, Evan has been responsible for customer acquisition, retention and profitability in high touch point, customer-centric organizations.  As an enthusiastic champion for voice-of-customer driven change, Evan has designed and managed customer feedback programs for several consulting firms and agencies, each serving Fortune 1000 clients.  He has experience with all phases in the life cycle of these programs, including design, construction, execution, analysis and, most important, ensuring they are driving positive change. Prior to founding Satrix Solutions, Evan established and led the office of Client Satisfaction at iCrossing, a 550-person interactive marketing agency.  Learn more about Evan at www.satrixsolutions.com.

Social Media is here to stay. The channels may change but if Social Media hasn’t already impacted your business in one way or another, it will soon!

Learn how to harness the power of Social Media, but more importantly, gain a better understanding of how best to leverage and incorporate this burgeoning medium as a part of your ongoing marketing initiatives. Our panelists of Social Media Movers & Shakers will not only impart their knowledge, they’ll provide you with insightful answers. Don’t miss it!

About the Speakers

Rebecca Armendariz, Public Relations Specialist, Banner Good Samaritan Medical Center

Rebecca (Becky) Armendariz is a public relations specialist at Banner Good Samaritan Medical Center, facilitating the hospital’s internal and external communication efforts. She holds leadership roles in both emergency medical services (EMS) relations and Banner Health social media communication. Prior to her communication role with Banner Health, Armendariz was an account coordinator at McMurry, Inc., a full-service marketing communications agency. She has also worked in community relations and resource development for Valle del Sol, a non-profit social services, behavioral health and leadership development organization.

Currently, Armendariz is on the Board of Directors for Brain Injury Association of Arizona, as well as the Phoenix chapter of the International Association of Business Communicators (IABC Phoenix). She is an active volunteer for the 100 Club of Arizona, along with several other community non-profits, and frequently provides them with social media training to help them deliver their important messages to the virtual world.

Armendariz has a Bachelor of Arts from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She plans to pursue a Master’s degree in business administration, with a focus on health sector management.

Jay Baer, President, Convince and Convert

Jay Baer is a forest-dwelling restaurant critic with a passion for Tequila and all things social media. He helps major corporations and PR firms harness the awesome power of the social Web by focusing on strategy first, tools second. Jay spent 15 years running digital marketing agencies, and has consulted for more than 700 companies worldwide. His Convince & Convert blog is one of the top marketing blogs in the world, he produces a twice-monthly social media advice newsletter, and he regularly interviews social media luminaries live on Twitter.

Brandie Feuer, Director Of Interactive Marketing, Planet Hollywood Resort & Casino

Brandie Feuer is Director of Interactive Marketing for Planet Hollywood Resort & Casino. Ms. Feuer is responsible for all interactive programs including website properties, online advertising, affiliate, email and mobile marketing, social and emerging media.

Prior to Planet Hollywood Resort & Casino, she worked with top tier brands like Cirque du Soleil, Luxor Hotel & Casino, MGM MIRAGE and the UFC. While in Vegas, Brandie launched several innovative programs, including the first hotel desktop application, Vegas’ first viral game and a mobile marketing program that synched with a hotel’s property management system. In addition, Brandie has garnered top awards, like Mashable’s Top 40 Brands that Twitter, for her efforts in social media.

Originally from Florida, Brandie has a background in Marketing Communications and Psychology, writing for the Miami Herald for several years. She is on the board of the National Interactive Marketing Association, the Las Vegas Interactive Marketing Association and is President of Zeta Tau Alpha’s Nevada Alumnae Chapter.

Carey Peña, Anchor/Reporter, 3 On Your Side

Carey Peña is an Emmy award winning journalist who majored in broadcast journalism at Arizona State University.

During her senior year, Carey worked as a news and sports reporter for ASU’s acclaimed magazine show Newswatch. At the same time, she interned at KTVK. After graduation, Carey was hired as a news writer and special-projects producer at KTVK before beginning her on-air career.

She currently works as a correspondent for KTVK covering in-depth, investigative and consumer-advocacy stories for the high-profile 3 on Your Side unit.

Carey’s work has helped solve decades old homicide cases, prompted renewed police investigations, uncovered questionable decisions by high ranking public officials, and aided in finding missing people. Her stories have affected change in many areas. Carey also frequently anchors several of KTVK’s news programs including “Good Morning! Arizona,” “Good Evening Arizona” and “3TV News at 9″.

While at KTVK, Carey has covered a number of major breaking news stories including the September 11th attacks; wildfires in both Arizona and California; Operation Iraqi Freedom and the War on Terror; and local and national elections, including live coverage from Denver and the Democratic National Convention.

Your first two beverages and light dinner are included!

Location

Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!

Time:

6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up

As the search algorithms have evolved, so has link building for your website. The best links are still from relevant, authoritative, trustworthy sources in nice neighborhoods. Do you have the strategy in place to attract and garner the best links from the best sources? Can you find true link love?

Get past all the misinformation and join one of the top-most experts on link building, as he offers up his favorite tips and strategies.

What you will learn in this webinar:

• Why do links matter?
• Why is anchor text so important
• When and how to purchase links
• How to maximize on-site link architecture
• How to mine and analyze competitor site links
• The biggest link building mistakes
• How to build links naturally through linkworthy content

Bonus: 20 people who attend this webinar will receive a free “Link Love Not War” t-shirt from Vertical Measures.

About the Speaker

Arnie Kuenn – President of Vertical Measures

Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee.  Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.

Avoiding Social Media Malpractice: When to Use Social, SEO, and/or PPC.

Social media “experts” (and boy are there a bunch of them) are great at talking about talking, but that could cost you your job if it doesn’t translate into hard ROI. While many organizations are directing dollars to social media campaigns, few are measuring results, and those who do often find them disappointing.

If you are wondering how to make social media work —or whether it is a fit for you at all—join us on March 9, as Bill Leake, CEO of Apogee Results, Interactive, offers advice on how to invest your time and dollars profitably. You will learn how to measure social media results, when it makes more sense to choose other channels like SEO or PPC advertising, and when it makes sense to blend the channels.

About the Speaker

William Leake, CEO and Founder, Apogee Search

Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list.

Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

Your first two beverages and light dinner are included!

Location

Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!

Time:

6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up

Register Now!

This session will cover the heart of social media marketing with one of the country’s leading experts, Dave Kerpen. By attending this session, you will discover how much better your Facebook and Twitter marketing can be. Dave will discuss:

• Leading Facebook and Twitter business marketing strategies
• Facebook Fan Pages and Twitter pages in detail with page examples
• How to get the most out of your Fan Page via custom tabs and customization
• How to get the most out of your Twitter Page via tweets and techniques
• Tips on engaging with your Facebook Fans and Twitter Followers
• Ads, applications, contests and other Facebook marketing tools

About the Speaker

Dave Kerpen, Chief Buzz Officer, theKbuzz

Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC’s “On the Money”, ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs. In 2009, Dave spoke at the Specialty Equipment Market Association (SEMA) Conference, Print Services and Distribution Association (PSDA) Conference, and Word of Mouth Marketing Association (WOMMA) Summit.  This past year theKbuzz has expanded, with a new office in Boston and Chicago, and new clients, including Heineken, IMAX, Cumberland Farms, Uno Chicago Grill, Verizon, 1800Flowers.com,  and Stride Rite. Dave now manages the presence of over 150 brands on Facebook, and other social media sites. Dave is proud of theKbuzz’s 2008 and 2009 WOMMIE Award from WOMMA for excellence in Word of Mouth Marketing, but prouder of his two little girls at home– Charlotte and Kate. Find out more about Dave Kerpen and theKbuzz at http://www.thekbuzz.com/.