Want to better engage your customers with social media? The Phoenix Suns have won awards for their social media marketing efforts and used innovative approaches to engage fans. The Diamondbacks, along with Major League Baseball, are pioneers in offering online content through multiple channels. Join us as representatives from both organizations take you behind the scenes for a glimpse at the strategies and tactics that make Valley sports teams social media innovators.

Karina Bohn, Senior Director, Marketing, Arizona Diamondbacks
Karina Bohn recently completed her sixth season with the Arizona Diamondbacks. She is currently the team’s Senior Director of Marketing, a role in which she oversees the team’s advertising, fan loyalty, creative services, research, and promotional efforts. During her tenure with the D-backs, Bohn has played a role in several major team initiatives, including the team’s 2006 rebranding. She is also a member of the organization’s strategic planning committee, which conducts an annual company-wide business operations assessment and develops recommendations for future strategic direction.

Prior to joining the D-backs, Bohn was an Account Executive for Momentum Worldwide, a division of McCann-Erickson, where she developed and executed sports sponsorship strategies for Qwest Communications. She has also held various technology marketing positions, including Director of Corporate Communications for the Phoenix-based national headquarters of a publicly-traded e-business integrator. Bohn received her undergraduate degree in Broadcast Journalism from the University of Illinois and earned an MBA from the W. P. Carey School of Business at Arizona State University. She currently resides in Scottsdale, Arizona with her husband Brad, son Cade (3) and daughter Carson (7 months).