January AZIMA Member Spotlight – Michael Arce

Breaking the Mold: How One Man Carved His Digital Career

“What do you do?” and “What did you go to school for?” are two overarching conversation starters at nearly every networking event and cocktail party. The real question is, do those two things have to be the same? According to Mike Arce, founder and CEO of Loud Rumor, if you love to learn and embrace constant change anything is possible.

For more and more professionals, finding the right career fit for their talents is more important than ever. Here is the story of an AZIMA member who decided to stop looking for a job to fill, and instead created a career that he finds fulfilling.

Being the founder of a swiftly growing internet marketing agency wasn’t always in Arce’s career plan. In fact, after leaving Arizona State University and owning his own personal training company, delving into the digital realm was arguably one of the farthest things from his mind.

It wasn’t until Arce’s cousin approached him to lend a hand in some business development efforts for her startup agency Crespo Designs, that the seed was planted.

(Enter Loud Rumor.) After falling in love with the industry, Arce and his wife, Marjon, started an internet marketing agency focused on helping small businesses gain new customers and grow their business. Loud Rumor originally found success as a web design company, they then developed a deeper passion for marketing websites, rather than creating them. With the addition of services like SEO,PPC, Facebook Ads, and YouTube Ads, Loud Rumor helps clients utilize their online presence to see real results.

While finding your niche is the first step, it’s certainly not the last on any professional journey. It’s also essential to stay on top of every trend in your industry. According to Arce, modern SEO has changed quite a bit and continues to adjust constantly. In fact, it used to be the main component of marketing plans for Loud Rumor clients.  While it’s still a component, more attention has to be put toward other adapting avenues.

Bringing on the right people is another thing that has kept Arce and Loud Rumor on track for success.

“The wrong people will demotivate you, and make you feel like nothing is going right.  I’ve been there. The right people keep you charged, hungry, and positive,” Said Arce “This includes the people you associate with outside of work. Make sure your circle is a positive one that loves to talk about ideas and creativity.”

Arce also recommends getting mentors, working on people skills as much as marketing skills, and overall taking care of your physical well being.

“If you don’t understand people, it’ll be very hard to find ways to attract them,” said Arce “Whether it’s clients, team members, vendors, or partners.”

Looking for a great place to network and meet like minded professionals in the digital marketing industry? Click HERE to join AZIMA today.

Mike Arce

Mike Arce
Title: Founder and CEO of Loud Rumor
Contact: mike@loudrumor.com

Megan Breinig

With four years of experience in PR and marketing, Megan Breinig has worked closely with clients such as the Phoenix Suns and the Arizona Lottery. Employing her strong writing skills, she has made key contributions to blogs and social media campaigns, and has implemented foundational PR strategy on behalf of her clients.

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