According to a recent study by Heidrick & Struggles, the customer is the number-one focus for C-level executives for 2009. Acquiring new ones, improving retention, and increasing their lifetime value are critical to the success of every organization. Companies with the highest customer loyalty engage in a co-creative process with their customers. They have a formal process for obtaining customer expectations, preferences and perceptions and they use that feedback to help drive strategic initiatives, service enhancements and process improvements. This webinar will discuss several types of customer feedback programs, what is required to make them successful, best practices associated with their design and execution and pitfalls to avoid. It will also cover how they can be leveraged to improve customer loyalty, referrals, retention, share-of-wallet and sales close rates.
About the Speaker
Evan Klein, Founder and President, Satrix Solutions
Evan Klein is the founder and President of Satrix Solutions, a strategic advisory firm based in Scottsdale, Arizona that helps companies turn their customers into loyal advocates. For more than 15 years, Evan has been responsible for customer acquisition, retention and profitability in high touch point, customer-centric organizations. As an enthusiastic champion for voice-of-customer driven change, Evan has designed and managed customer feedback programs for several consulting firms and agencies, each serving Fortune 1000 clients. He has experience with all phases in the life cycle of these programs, including design, construction, execution, analysis and, most important, ensuring they are driving positive change. Prior to founding Satrix Solutions, Evan established and led the office of Client Satisfaction at iCrossing, a 550-person interactive marketing agency. Learn more about Evan at www.satrixsolutions.com.
Rand Fishkin, CEO & Co-Founder of SEOmoz
The evolution of search engine optimization has come a long way in the past decade, and as companies put greater investment and expertise towards the organic search results, the field is more competitive than ever. This presentation will walk through the tactics that have long-term, positive effects for companies large and small, with examples of how others have executed on them to great impact. We’ll also explore tactics that have expired as the engines have grown in sophistication and what potential issues can trip up even savvy SEO operators.
Rand Fishkin is the CEO & Co-Founder of SEOmoz , a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O’Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times , Newsweek and the NY Times among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine. Twitter: @randfish
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
Learn how to integrate social media with your current marketing in this informative webinar on December 15th at 11:30am.
If you want to learn how incorporating social media can greatly improve your bottom line than don’t miss this Tuesday’s AZIMA event: “How to Blend Social Media with Traditional Marketing Practices.”
The webinar features Sandy Carter. She is Vice President, Software Group Channels, one of three major growth engines for the Software Group business, and in which IBM invests 2.5 billion. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channels CRN magazine named Ms. Carter as one of the most powerful 100 women in channels. Most recently, the World Brand Congress honored Ms. Carter with the Brand Leader of the Year Award.
View the Recording
Social Media is here to stay. The channels may change but if Social Media hasn’t already impacted your business in one way or another, it will soon!
Learn how to harness the power of Social Media, but more importantly, gain a better understanding of how best to leverage and incorporate this burgeoning medium as a part of your ongoing marketing initiatives. Our panelists of Social Media Movers & Shakers will not only impart their knowledge, they’ll provide you with insightful answers. Don’t miss it!
About the Speakers
Rebecca Armendariz, Public Relations Specialist, Banner Good Samaritan Medical Center
Rebecca (Becky) Armendariz is a public relations specialist at Banner Good Samaritan Medical Center, facilitating the hospital’s internal and external communication efforts. She holds leadership roles in both emergency medical services (EMS) relations and Banner Health social media communication. Prior to her communication role with Banner Health, Armendariz was an account coordinator at McMurry, Inc., a full-service marketing communications agency. She has also worked in community relations and resource development for Valle del Sol, a non-profit social services, behavioral health and leadership development organization.
Currently, Armendariz is on the Board of Directors for Brain Injury Association of Arizona, as well as the Phoenix chapter of the International Association of Business Communicators (IABC Phoenix). She is an active volunteer for the 100 Club of Arizona, along with several other community non-profits, and frequently provides them with social media training to help them deliver their important messages to the virtual world.
Armendariz has a Bachelor of Arts from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She plans to pursue a Master’s degree in business administration, with a focus on health sector management.
Jay Baer, President, Convince and Convert
Jay Baer is a forest-dwelling restaurant critic with a passion for Tequila and all things social media. He helps major corporations and PR firms harness the awesome power of the social Web by focusing on strategy first, tools second. Jay spent 15 years running digital marketing agencies, and has consulted for more than 700 companies worldwide. His Convince & Convert blog is one of the top marketing blogs in the world, he produces a twice-monthly social media advice newsletter, and he regularly interviews social media luminaries live on Twitter.
Brandie Feuer, Director Of Interactive Marketing, Planet Hollywood Resort & Casino
Brandie Feuer is Director of Interactive Marketing for Planet Hollywood Resort & Casino. Ms. Feuer is responsible for all interactive programs including website properties, online advertising, affiliate, email and mobile marketing, social and emerging media.
Prior to Planet Hollywood Resort & Casino, she worked with top tier brands like Cirque du Soleil, Luxor Hotel & Casino, MGM MIRAGE and the UFC. While in Vegas, Brandie launched several innovative programs, including the first hotel desktop application, Vegas’ first viral game and a mobile marketing program that synched with a hotel’s property management system. In addition, Brandie has garnered top awards, like Mashable’s Top 40 Brands that Twitter, for her efforts in social media.
Originally from Florida, Brandie has a background in Marketing Communications and Psychology, writing for the Miami Herald for several years. She is on the board of the National Interactive Marketing Association, the Las Vegas Interactive Marketing Association and is President of Zeta Tau Alpha’s Nevada Alumnae Chapter.
Carey Peña, Anchor/Reporter, 3 On Your Side
Carey Peña is an Emmy award winning journalist who majored in broadcast journalism at Arizona State University.
During her senior year, Carey worked as a news and sports reporter for ASU’s acclaimed magazine show Newswatch. At the same time, she interned at KTVK. After graduation, Carey was hired as a news writer and special-projects producer at KTVK before beginning her on-air career.
She currently works as a correspondent for KTVK covering in-depth, investigative and consumer-advocacy stories for the high-profile 3 on Your Side unit.
Carey’s work has helped solve decades old homicide cases, prompted renewed police investigations, uncovered questionable decisions by high ranking public officials, and aided in finding missing people. Her stories have affected change in many areas. Carey also frequently anchors several of KTVK’s news programs including “Good Morning! Arizona,” “Good Evening Arizona” and “3TV News at 9″.
While at KTVK, Carey has covered a number of major breaking news stories including the September 11th attacks; wildfires in both Arizona and California; Operation Iraqi Freedom and the War on Terror; and local and national elections, including live coverage from Denver and the Democratic National Convention.
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
Did you miss this event? If so, you can find the recorded panel discussion here.
Want to better engage your customers with social media? The Phoenix Suns have won awards for their social media marketing efforts and used innovative approaches to engage fans. The Diamondbacks, along with Major League Baseball, are pioneers in offering online content through multiple channels. Join us as representatives from both organizations take you behind the scenes for a glimpse at the strategies and tactics that make Valley sports teams social media innovators.
About the Speakers
Jeramie McPeek, Vice President, Interactive Services, Phoenix Suns
Entering his 18th season with the National Basketball Association’s Phoenix Suns this fall, Jeramie McPeek leads the organization’s digital and social media efforts. Under his guidance, Suns.com has twice been named the top team site in the NBA by the Sports Business Journal (2002, 2004) and received the Website of the Year Award from the NBA in 2007. McPeek was also recognized with two Rocky Mountain Emmy Awards in 2008 for his direction of the Suns’ official social network (PlanetOrange.net) and a virtual tour of the team’s clubhouse (SunsLockerRoom.com).
In his role as vice president of digital for the Suns and the WNBA’s Phoenix Mercury, McPeek oversees eight in-house websites, as well as the Suns’ social media channels on Facebook, Twitter, MySpace and YouTube. In addition to his position with the Suns, McPeek is the “editor at large” for the NBA’s official magazine, HOOP, and has had nearly a thousand articles published in national magazines over the last 14 years. McPeek is also on the board of governors for the Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences, and serves on a committee for the northwest valley branch of Young Life in Phoenix.
Karina Bohn, Senior Director, Marketing, Arizona Diamondbacks
Karina Bohn recently completed her sixth season with the Arizona Diamondbacks. She is currently the team’s Senior Director of Marketing, a role in which she oversees the team’s advertising, fan loyalty, creative services, research, and promotional efforts. During her tenure with the D-backs, Bohn has played a role in several major team initiatives, including the team’s 2006 rebranding. She is also a member of the organization’s strategic planning committee, which conducts an annual company-wide business operations assessment and develops recommendations for future strategic direction.
Prior to joining the D-backs, Bohn was an Account Executive for Momentum Worldwide, a division of McCann-Erickson, where she developed and executed sports sponsorship strategies for Qwest Communications. She has also held various technology marketing positions, including Director of Corporate Communications for the Phoenix-based national headquarters of a publicly-traded e-business integrator. Bohn received her undergraduate degree in Broadcast Journalism from the University of Illinois and earned an MBA from the W. P. Carey School of Business at Arizona State University. She currently resides in Scottsdale, Arizona with her husband Brad, son Cade (3) and daughter Carson (7 months).
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
View Pictures from the event!
As the search algorithms have evolved, so has link building for your website. The best links are still from relevant, authoritative, trustworthy sources in nice neighborhoods. Do you have the strategy in place to attract and garner the best links from the best sources? Can you find true link love?
Get past all the misinformation and join one of the top-most experts on link building, as he offers up his favorite tips and strategies.
What you will learn in this webinar:
- Why do links matter?
- Why is anchor text so important
- When and how to purchase links
- How to maximize on-site link architecture
- How to mine and analyze competitor site links
- The biggest link building mistakes
- How to build links naturally through linkworthy content
Bonus: 20 people who attend this webinar will receive a free “Link Love Not War” t-shirt from Vertical Measures.
About the Speaker
Arnie Kuenn – President of Vertical Measures
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.
About the Speaker:
Angie A. Swartz is the President and CEO of Square Martini Media . She is the host of Twitter Talk Radio and the co-host of Boost Your Business Radio with small business expert Rieva Lesonsky. Angie is also the founder of Six Figure Moms Club TM a live and social network for executive women. Swartz is a Certified Public Accountant and a holds an MBA from the UCI Paul Merage School of Business. She spent 15 years in the corporate world in the telecom, media and public accounting industries prior to starting her own companies.
About the Speakers
Pamela Slim, Coach and Writer, Escape from Cubicle Nation
Pamela Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. Her blog,
Escape from Cubicle Nation, is one of the top career and marketing blogs on the web. A former corporate manager and entrepreneur herself for more than a decade, she deeply understands the questions and concerns faced by first-time entrepreneurs. Her expertise in personal and business change was developed through many years consulting inside corporations such as Cisco Systems, Hewlett-Packard and Charles Schwab, where she coached thousands of executives, managers and employees.
“Entrepreneurship at its heart is aligning your purpose for being on earth with a business idea so compelling that you simply must do it, despite the fears that hold you back,” says Pam. Her experience teaching martial arts for 10 years to thousands of students including former gang members has helped her clients deal with fear head-on. A world traveler, Pam speaks four languages and has lived and worked in Europe and South America.
Pam is certified as a master coach with “the best-known life coach in America,” New York Times bestseller and O Magazine columnist Martha Beck. Pam’s book
Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in Spring, 2009. Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today. Pam is married with three kids and lives in Mesa, Arizona.
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
Worried that your pay-per-click campaign is cannibalizing your efforts to glean organic traffic? Aware that your different online ads interact with each other but don’t really know how? Want more insight into how changes on your internet presence will enhance the user experience? This session will present a survey of web analytics tactics that will provide deeper insights into whether a marketing strategy is working, and how to create the infrastructure to glean those insights. After a quick overview of the web analytics landscape and core toolkit, you’ll get a tour of some of the more common and powerful types of web analytics projects. This one-hour presentation is designed to give you a host of ideas about how to actually use web measurement as well as a good understanding of when and how to try each project.
About the Speaker:
Gary Angel, President, Semphonic
Gary Angel is President of Semphonic, one of the leading web analytics consultancies in the U.S.
Semphonic clients include American Express, Barclays, the BBC, Blue Shield, Charles Schwab, Genentech, Intuit, Kohler Manufacturing, Nokia, Readers Digest, Turner Broadcasting and many more top US and international brands. Gary is also a frequent writer and speaker in the industry. He blogs at: http://semphonic.blogs.com/semangel/
Great tips on how you can improve landing page ROI by using Google’s free Website Optimizer. Features examples from B2B and B2C websites.
About the Speaker
Bryan Eisenberg, New York Times, Wall Street Journal and USA Today bestselling author
Bryan is the recognized authority and pioneer in improving online conversion rates. Bryan has been recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.
Bryan is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is also the publisher of the popular marketing optimization blog GrokDotCom. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies: Bazaarvoice, iPerceptions, ClickEquations.
In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and FutureNow clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales using FutureNow’s Persuasion Architecture® framework and OnTarget™ software.
Your first two beverages and light dinner are included!
Location
Tempe Mission Palms
60 East Fifth Street
Tempe, AZ. 85281
www.missionpalms.com
Complimentary Valet Parking for this event!
Time:
6:00 pm Social Hour (two beverages and light dinner served)
7:00 pm Presentation
8:00 pm Wrap up
