The November 2015 AZIMA event invited Cory Elliot, VP of research at Borrell Associates, to share some useful and interesting research about small- to medium-sized-business owners and their perceptions of current marketing trends. For those who missed his presentation, here’s a recap with all the highlights. Borrell Associates conducted a survey among SMB owners at… continue reading →
Last night, Arizona’s best and brightest interactive marketing professionals gathered at the Phoenix Art Museum for the 3rd Annual AZIMA TIM Awards show.
Last Thursday over 250 AZIMA and SEMPO members had the opportunity to attend a presentation of the State of Search for 2015 by icon Danny Sullivan.
The area’s largest digital marketing conference is just 2 weeks away!
Digital Summit Phoenix will be held Feb. 4-5 at the Scottsdale Center for the Performing Arts and will feature dozens of industry thought leaders from top digital brands including LinkedIn, Salesforce, eBay, Citi, Microsoft, and more.
As our lives get more entwined with digital and related games, and services and apps come out at a rate greater than anyone could possibly keep up, the ability to reach audiences is becoming increasingly fractured. In order to engage mass audiences and compensate for this fracture, marketers seek many slices of many pies to… continue reading →
AZIMA and Ad2 Phoenix will host a special program on Aug. 21 about the second screen experience that will feature a panel of experts who will discuss these enhanced experiences that drive engagement. AZIMA volunteer Dean Batson shares his perspective on how the second screen experience has already taken over.
As content marketing rapidly evolves, the key to businesses successfully adopting it into their strategy is to know where it’s heading. Joe Griffin, CEO and co-founder of Phoenix-based iAcquire and ClearVoice,shared his knowledge and vision of the future of content marketing with a presentation to more than 120 guests on July 17th at Arizona Interactive… continue reading →
There’s a lot of buzz lately about this year’s Social Media Day in Phoenix! There’s a new format, a new venue, and a great roster of speakers lining up for the evening event which takes place on Sat., June 28 from 6 to 10 p.m. at the Renaissance Phoenix Downtown Hotel. Valley social media… continue reading →