Goward captivated the crowd with ‘Evolutionary Redesign’ tips

By Susan Kern-Fleischer More than 75 guests attended the Arizona Interactive Marketing Association (AZIMA) event, “Learn How to Execute a Conversion Optimization Strategy That Drives Dramatically More Profit,” on Jan. 16 at the Hilton Scottsdale Resort & Villas. Chris Goward, founder and president of Wider Funnel Marketing Optimization, gave us a sobering glimpse into the… continue reading →

We Love Our Customers

Future of retail is not in reward programs

In marketing we are consistently in pursuit of the one-to-one relationship we can have with a customer. However operationally, every company’s customers are treated nearly the same way – even with the tiers of loyalty programs. Sure there are some extra perks here and there when you go from Silver to Gold status but they are… continue reading →

Be an AZIMA speaker: Share your expertise in 2014

Interested in sharing your interactive marketing expertise with hundreds of your marketing peers, or recounting a particularly successful campaign?  Or know someone who’d be a good speaker? AZIMA is looking for speakers, home grown folks here in AZ or otherwise, to take the stage at our monthly social events. And I’m sure you’re looking for… continue reading →