Email Is the New Direct Mail

Direct mail can target people by region and can count conversions with a specific phone number, coupon code or URL. Sounds like the perfect marketing tactic, right? Maybe not. While some marketers swear by it, direct mail is no longer the end-all, be-all of direct marketing. Nowadays, anything important (paying bills, shopping, etc.), can be… continue reading →

Digital Summit Phoenix AZIMA

Digital Summit Returns to Phoenix

The area’s largest digital marketing conference is just 2 weeks away!

Digital Summit Phoenix will be held Feb. 4-5 at the Scottsdale Center for the Performing Arts and will feature dozens of industry thought leaders from top digital brands including LinkedIn, Salesforce, eBay, Citi, Microsoft, and more.

Online Video – Engaging Ads Are Paying Off

As our lives get more entwined with digital and related games, and services and apps come out at a rate greater than anyone could possibly keep up, the ability to reach audiences is becoming increasingly fractured. In order to engage mass audiences and compensate for this fracture, marketers seek many slices of many pies to… continue reading →

AZIMA Most Valuable Board Member 2014 Award

And the winners are…

Countless hours, an unwavering work ethic, a desire to connect offline and an enduring commitment to improving the understanding and application of interactive marketing best practices – these are the things that make outstanding AZIMA board members. Nathan Kinkead and Cristie Reed are two prime examples of that, as both recently won the 2014 Outstanding Volunteer award.