Direct mail can target people by region and can count conversions with a specific phone number, coupon code or URL. Sounds like the perfect marketing tactic, right? Maybe not. While some marketers swear by it, direct mail is no longer the end-all, be-all of direct marketing. Nowadays, anything important (paying bills, shopping, etc.), can be… continue reading →
As our use of digital devices grows, the quality of our digital contacts and content become increasingly important. How do we create web interactions that are intuitive, informative and worthy of a user’s time and attention? All marketers are faced with this challenge today. At the last AZIMA event on July 23, Ryan Meeks the… continue reading →
Last night, Arizona’s best and brightest interactive marketing professionals gathered at the Phoenix Art Museum for the 3rd Annual AZIMA TIM Awards show.
Last Thursday over 250 AZIMA and SEMPO members had the opportunity to attend a presentation of the State of Search for 2015 by icon Danny Sullivan.
The area’s largest digital marketing conference is just 2 weeks away!
Digital Summit Phoenix will be held Feb. 4-5 at the Scottsdale Center for the Performing Arts and will feature dozens of industry thought leaders from top digital brands including LinkedIn, Salesforce, eBay, Citi, Microsoft, and more.
Although not quite as contentious a rivalry as Android vs. iOS or as entertaining as Bear vs. Shark, there are many heated battles taking place in marketing forums and conference rooms all over the country regarding the statistics, user privacy and budgets for this latest rivalry: Search Engine Marketing vs. Targeted Display. Since they often… continue reading →
As our lives get more entwined with digital and related games, and services and apps come out at a rate greater than anyone could possibly keep up, the ability to reach audiences is becoming increasingly fractured. In order to engage mass audiences and compensate for this fracture, marketers seek many slices of many pies to… continue reading →
Countless hours, an unwavering work ethic, a desire to connect offline and an enduring commitment to improving the understanding and application of interactive marketing best practices – these are the things that make outstanding AZIMA board members. Nathan Kinkead and Cristie Reed are two prime examples of that, as both recently won the 2014 Outstanding Volunteer award.