In case you missed it: JJ Bannasch – Advanced Programmatic Strategies

August 18, 2016 | Scottsdale, AZ Presentation highlights | Watch entire presentation In this presentation, JJ Bannasch, president of San Diego-based digital marketing agency Katana and founder of Programmatic Media Labs, discusses some key topics that are commonly misunderstood, forgotten or ignored in programmatic media executions. Key concepts: What is programmatic, and how is it… continue reading →

January Board Member Spotlight – Ginelle Howard

A Look Inside: Q&A (unedited) with AZIMA Director of Member Benefits Ginelle Howard Ginelle Howard, Independent marketing consultant and Arizona Interactive Marketing Association’s Director of Member Benefits, has worked both the agency and corporate side of marketing and has befriended Fortune 500 brands ranging from make-up to pet products over the past 10 years. Currently,… continue reading →

We Like it When they Give us Big Data: Forecasting Campaign Success With Staffan Hulten

First impressions are everything. When thinking about the elements needed to make a great advertising campaign, many start off with contemplating messaging, visuals and platforms for distribution. But the Vice President of Research and Analysis of Media (RAM) Staffan Hulten takes a different approach. He recognizes if you don’t catch the attention of the audience… continue reading →

Email Is the New Direct Mail

Direct mail can target people by region and can count conversions with a specific phone number, coupon code or URL. Sounds like the perfect marketing tactic, right? Maybe not. While some marketers swear by it, direct mail is no longer the end-all, be-all of direct marketing. Nowadays, anything important (paying bills, shopping, etc.), can be… continue reading →