Veronica’s extensive experience in developing complex search marketing strategies helps her deliver positive, ROI-driven results for clients. Her digital marketing prowess spans the areas of search marketing, content planning, data analysis and website forensics. By working closely with social, content and development teams, she is able to create integrated search engine marketing/content plans that drive traffic and increase conversions. Always on top of critical search engine updates, she creates strategies that withstand algorithm changes and focus on users first. When she’s not busy investigating user intent and the competition, Veronica satisfies her sophisticated palate by sipping fine wine and tasting fancy cheeses while discussing (and debating) politics.